The New Economics of Advertising

Simplify the Technologies for the Buying and Selling of Advertising

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Just How Stupid And Poor Are MySpace Users, Exactly? If you thought Randall Stross’  attack on Tesla  yesterday was in poor taste, wait until you read what Michael Wolff  has to say  about MySpace. In a dinner interview with BusinessWeek columnist..
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Ed: Right brain efforts to combat left brain problems.  Opinion: Journalism's problem is a lack of public trust James O'Shea , ex-editor of the  Los Angeles Times , believes that future of newspapers depends on public trust.  He believes that..
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Early Adopters  Keep Buying And Influencing, Even In A  Recession December,  2008 Virtually every technology marketer asks themselves the following question right about now:  "Why should I spend money on new product research during a...
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Ed: Wall Street analysts have too much idle time - not enough analysis. Despite the massive effort and pretty charts, the analysis shows the slow market recovery after a drastic drop.  Duh! This is a classic, single variate, cross-sectional analysis of..
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CTV.ca Black Friday  sales chalk up 3% gain from last year MarketWatch -   36 minutes ago By Michael Kitchen, MarketWatch NEW YORK (MarketWatch) -- Strong discounts brought US consumers to the stores on " Black Friday " -- the traditional...
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