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Latest Content

Premium Brands Require Premium Follow-up - 34 days ago

Delivering the Goods is Half the BattleBuilding a premium brand should be the goal of every business and every person. When most people think of a “premium brand,” they think of a product, service or individual that delivers exceptionally high...
Topics: bad customer service, Branding, Fresh Result Tips, tips

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How Flexible is Your Brand? - 53 days ago

Adaptability is Key to Surviving and Thriving When Times Are ToughSome people pride themselves on having always provided the same services and/or products the same way, at the same price, for years on end. They think this inflexibility in how they serve..
Topics: Branding, Development, economic downturn, economy, money, Recession, success in bad economy

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Is your brand worth fighting for? - 90 days ago

The Same Brand Can Mean Different Things to Different PeopleExpect Negative Reactions, and Go on the Offensive against Them!Even the most popular and admired brands have their detractors. Not everyone likes the taste of Coke or the fit of Levi-Strauss...
Topics: Barrack Obama, Branding, Death Panel, Death Panels, Deficit, economy, jobs, Sarah Palin, success in bad economy, tips

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Experience is the Best Teacher - 129 days ago

Use Negative Lessons to Build a Positive Brand FoundationWhile I didn’t realize it at the time, I started building my personal brand in the fourth grade when I took a job working as a handyman and house-cleaner for a lady from a wealthy neighborhood on.
Topics: Branding, Development, employees, personal development, personal growth

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Remember to Have Fun! - 145 days ago

This Summer, Take a Little Time to Enjoy Your Branding SuccessIn most of my blog entries, I exhort my readers to dedicate themselves to creating, developing, strengthening, extending and promoting their personal brand so they can achieve maximum...
Topics: Branding, personal development, personal growth, tips

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