Sorry big time advertising, you're done. And it's been a long time coming.You know something is up when Pepsi and FedEx both skip the Super Bowl. It isn't just the recession anymore.The Super Bowl commercial remains the refuge for those...
Topics: advertising agency decline, advertising alamo, advertising fail, community engagement, community initiatives, community marketing, end of super bowl advertising, evolution of the agency, Marketing, pepsi super bowl advertising, pr agency rise

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If the web has proven anything? It has proven this simple tenet:Ideas don't make you creative. Limitations do. Anyone can create something amazing when they aren't confined by the burdens of execution and reality. True geniuses, create something..
Topics: creativity in social marketing, creativity in social media, design marketing, function over form, inside the lines creativity, inverted funnel, Marketing, marketing techniques, social marketing, user experience marketing

{"title":"Real Creativity Occurs in a Box, Not Outside It","post_url":"http:\/\/thelostjacket.com\/marketing\/real-creativity-occurs-box","feed_url":"http:\/\/thelostjacket.com\/feed","author":"lostjacket","date":"2009-12-16 04:30:29","summary":"If the web has proven anything? It has proven this simple tenet:Ideas don't make you creative. Limitations do. Anyone can create something amazing when they aren't confined by the burdens of execution and reality. True geniuses, create something.."}

Personal issues aside, Don Draper is the personification of the idealized creative.He would make a horrible engineer.Traditional Creative Agencies can't design buildings.If they did? I doubt many of them would be able to stand on their own....
Topics: conversion design, creative direction, creative idea, creative marketing, death of the agency, designing for conversion, function trumps design, functionality design, integrated marketing, Marketing, traditional agency fail

{"title":"Don Draper Shouldn't Be Running Your Creative Department","post_url":"http:\/\/thelostjacket.com\/marketing\/invert-funnel-functionality-trumps-design","feed_url":"http:\/\/thelostjacket.com\/feed","author":"lostjacket","date":"2009-12-02 11:26:37","summary":"Personal issues aside, Don Draper is the personification of the idealized creative.He would make a horrible engineer.Traditional Creative Agencies can't design buildings.If they did? I doubt many of them would be able to stand on their own...."}

It's going to be an extremely busy next couple of weeks, first Blogworld Expo and then I'll be headed to the Marketing Profs' Digital Marketing Mixer in Chicago! I'll be be covering the event as a blogger, joining some of the top minds...
Topics: chicago conference, chicago marketing, chicago marketing profs, digital marketing mixer, Marketing, Social Media

{"title":"See You In Chicago!","post_url":"http:\/\/thelostjacket.com\/marketing\/chicago-coming?utm_source=subscriber&utm_medium=rss&utm_campaign=rss","feed_url":"http:\/\/thelostjacket.com\/feed","author":"lostjacket","date":"2009-10-11 10:01:48","summary":"It's going to be an extremely busy next couple of weeks, first Blogworld Expo and then I'll be headed to the Marketing Profs' Digital Marketing Mixer in Chicago! I'll be be covering the event as a blogger, joining some of the top minds..."}

I blame this on Seth Godin.Somewhere along the line it became cool to write short posts about nothing. Wrapped in vague philosophy and having little actual substance (not even opinion) these articles have started to slowly take over the blogosphere. I...
Topics: brevity in marketing, community statements, copywriting, cult of the obvious, Marketing, marketing blog post, obvious statement

{"title":"Cult of the Obvious","post_url":"http:\/\/thelostjacket.com\/marketing\/cult-obvious?utm_source=subscriber&utm_medium=rss&utm_campaign=rss","feed_url":"http:\/\/thelostjacket.com\/feed","author":"lostjacket","date":"2009-10-07 05:01:07","summary":"I blame this on Seth Godin.Somewhere along the line it became cool to write short posts about nothing. Wrapped in vague philosophy and having little actual substance (not even opinion) these articles have started to slowly take over the blogosphere. I..."}