The Full Plate

Discussing social media for non-profits, marketing strategies, and more.

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Maybe it’s because I’m a Virgo, and prefer careful, tiered approaches with achievable goals–but nothing drives me crazier than a “do everything, be everywhere, ” approach to web strategy.Big organizations with substantial...
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Recently, I noted on Twitter that Tavis Smiley’s YouTube videos didn’t quite “crack the code” when it came to producing effective (read: engaging) social media.I’ve noticed that, next to corporate lawyers and sleepy...
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Defining success is important, but it shouldn’t always be about high traffic, viral growth, and mainstream pick-up. The case study below reveals how building a small, but passionate, online community of supporters can have a far greater impact than.
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Received a handy little book of Axioms for Organizers, by Fred Ross Sr. Great source of inspiration when you’re faced with drafting yet another mass email, or attempting to set up a Facebook group or ignite a Flickr photo petition.Online organizing.
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On Sunday at SXSWi, I dropped in on Heather Armstrong  (aka Dooce) and Maggie Mason (Mighty Girl) presenting their 12-step guide to  content boundaries. Some folks have already blogged about this here, and here.I arrived to the panel late, but a few...
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