When writing subject line for a critical email blast, be careful not to stress out your supporters. Here a few of my favorite alarm-inducing subject lines that caused me to instantly hit “archive”:“Video: torture - to the dark...
Topics: Uncategorized

{"title":"Avoid Stress-Inducing Subject Lines","post_url":"http:\/\/escapetochengdu.wordpress.com\/2009\/01\/25\/email-subject-lines-the-fine-art-of-urgency\/","feed_url":"http:\/\/escapetochengdu.wordpress.com\/feed\/","author":null,"date":"2009-01-25 10:41:14","summary":"When writing subject line for a critical email blast, be careful not to stress out your supporters. Here a few of my favorite alarm-inducing subject lines that caused me to instantly hit “archive”:“Video: torture - to the dark..."}

Before I launch into my well-intentioned rant on the importance of email, I’d like to first explain a few things:I don’t know anyone who works at the following organization, but I’m fairly confident that they’re all committed,...
Topics: Uncategorized

{"title":"Your Bad Emails Are Hurting Your Organization","post_url":"http:\/\/escapetochengdu.wordpress.com\/2009\/01\/24\/your-bad-emails-are-hurting-your-organization\/","feed_url":"http:\/\/escapetochengdu.wordpress.com\/feed\/","author":null,"date":"2009-01-24 11:18:44","summary":"Before I launch into my well-intentioned rant on the importance of email, I’d like to first explain a few things:I don’t know anyone who works at the following organization, but I’m fairly confident that they’re all committed,..."}

Note: My apologies for the long absence. Life has been hectic these past six months, as I’ve taken on a new role at my organization and am working hard to elect Barack Obama this November. Post-election, I’ll be getting back in the swing of...
Topics: Uncategorized

{"title":"Putting the \u201cCommunity\u201d Into Online Organizing","post_url":"http:\/\/escapetochengdu.wordpress.com\/2008\/09\/28\/putting-the-community-into-online-organizing\/","feed_url":"http:\/\/escapetochengdu.wordpress.com\/feed\/","author":null,"date":"2008-09-28 16:20:00","summary":"Note: My apologies for the long absence. Life has been hectic these past six months, as I’ve taken on a new role at my organization and am working hard to elect Barack Obama this November. Post-election, I’ll be getting back in the swing of..."}

Maybe it’s because I’m a Virgo, and prefer careful, tiered approaches with achievable goals–but nothing drives me crazier than a “do everything, be everywhere, ” approach to web strategy.Big organizations with substantial...
Topics: Uncategorized

{"title":"Common New Media Crimes: The Launch","post_url":"http:\/\/escapetochengdu.wordpress.com\/2008\/05\/26\/10-steps-to-better-social-media-outreach\/","feed_url":"http:\/\/escapetochengdu.wordpress.com\/feed\/","author":null,"date":"2008-05-26 12:20:16","summary":"Maybe it’s because I’m a Virgo, and prefer careful, tiered approaches with achievable goals–but nothing drives me crazier than a “do everything, be everywhere, ” approach to web strategy.Big organizations with substantial..."}

Recently, I noted on Twitter that Tavis Smiley’s YouTube videos didn’t quite “crack the code” when it came to producing effective (read: engaging) social media.I’ve noticed that, next to corporate lawyers and sleepy...
Topics: online video, PBS, social media, Tavis Smiley, Uncategorized, YouTube

{"title":"Television Does YouTube: Tavis Smiley Edition","post_url":"http:\/\/escapetochengdu.wordpress.com\/2008\/04\/27\/television-does-youtube-tavis-smiley-edition\/","feed_url":"http:\/\/escapetochengdu.wordpress.com\/feed\/","author":null,"date":"2008-04-27 16:11:48","summary":"Recently, I noted on Twitter that Tavis Smiley’s YouTube videos didn’t quite “crack the code” when it came to producing effective (read: engaging) social media.I’ve noticed that, next to corporate lawyers and sleepy..."}