Just a quick note to let you all know that I've officially moved this blog to its own domain. You can now find The Brand Chef blog at the following URL: http://thebrandchef.com Come on by and see the new design, and, of course, the new posts! And...

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"Open the kimono" is a phrase that I once heard, loosely meaning "everyone should share data. There should be no secrets between those in the meeting. As in a Japanese wife showing her husband her naked body by opening her silk robe or...
Topics: Branding, community, education, engaging, judgements, research, survey, truthful, Twitter, twtpoll

{"title":""Advertising Agency" As A Brand?","post_url":"http:\/\/brandchef.blogspot.com\/2009\/06\/advertising-agency-as-brand.html","feed_url":"http:\/\/brandchef.blogspot.com\/feeds\/posts\/default?alt=rss","author":null,"date":"2009-06-04 06:03:00","summary":"\"Open the kimono\" is a phrase that I once heard, loosely meaning \"everyone should share data. There should be no secrets between those in the meeting. As in a Japanese wife showing her husband her naked body by opening her silk robe or..."}

There’s a silly trend in packaging design that I’ve noticed while meandering down the isles of my local "UberMart." It's called Green Packaging. You've seen ‘em. The brands that slip and slide their way through your subconscious.
Topics: brand disconnect, brand extension, Branding, Effective Branding, funny, green, marketing, messageing, nonsense, Rants

{"title":"Defend & Define Your "Green" Packaging","post_url":"http:\/\/brandchef.blogspot.com\/2009\/06\/defend-define-your-green-packaging.html","feed_url":"http:\/\/brandchef.blogspot.com\/feeds\/posts\/default?alt=rss","author":null,"date":"2009-06-01 14:53:00","summary":"There\u2019s a silly trend in packaging design that I\u2019ve noticed while meandering down the isles of my local \"UberMart.\" It's called Green Packaging. You've seen \u2018em. The brands that slip and slide their way through your subconscious."}

They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term) , what happens? You’ve finally contracted with this client. Does.
Topics: brand extension, Branding, community, conversation, education, engaging, inspiration, relationship, relevant, truthful

{"title":"10 Tips for Improving Your Customer Engagement","post_url":"http:\/\/brandchef.blogspot.com\/2009\/05\/10-tips-for-improving-your-customer.html","feed_url":"http:\/\/brandchef.blogspot.com\/feeds\/posts\/default?alt=rss","author":null,"date":"2009-05-29 07:17:00","summary":"They were once a prospect\u2026. then a lead\u2026 then a presentation opportunity\u2026 Then\u2026 well, you know the routine. But now that you\u2019ve landed this whale (for lack of a better term) , what happens? You\u2019ve finally contracted with this client. Does."}

We have a long weekend coming up and I wanted to pick your brains for some good reading material. In recent years, I’ve constantly tried to keep a handful of books on my “To Read” list, but lately I’ve had trouble finding the time to search out..
Topics: books, community, conversation, creativity, education, engaging, inspiration, motivation, personal brand, reading, relevant, research

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