Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to...
Topics: apple, change, discussion forums, forums, Industry News, itunes, Marketing, Opinion, social media, twitter

{"title":"Apple Gets More Serious About Using Twitter, but Why it Doesn\u2019t Matter","post_url":"http:\/\/www.techipedia.com\/2009\/apple-twitter-social-media\/","feed_url":"http:\/\/www.techipedia.com\/feed\/","author":"tamar","date":"2009-10-22 06:16:11","summary":"Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to..."}

If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brands,...
Topics: approachability, branding, chris brogan, gary vaynerchuk, Internet, Marketing, Opinion, passion, personal branding, respect

{"title":"What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it","post_url":"http:\/\/www.techipedia.com\/2009\/chris-brogan-gary-vaynerchuk\/","feed_url":"http:\/\/www.techipedia.com\/feed\/","author":"tamar","date":"2009-10-19 06:45:12","summary":"If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brands,..."}

This is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my readers. Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a must...
Topics: blogger outreach, Blogging, Internet, Marketing, pr, Social Media, spam

{"title":"The Nightmare Public Relations Professional and How to Stop Him","post_url":"http:\/\/www.techipedia.com\/2009\/public-relations-spammers\/","feed_url":"http:\/\/www.techipedia.com\/feed\/","author":"tamar","date":"2009-09-29 06:09:02","summary":"This is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my readers. Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a must..."}

This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks like..
Topics: aggregation, content, digg, facebook, friendfeed, media snacking, Opinion, social media

{"title":"Content Aggregators are Killing Content Creators","post_url":"http:\/\/www.techipedia.com\/2009\/death-of-content-creation\/","feed_url":"http:\/\/www.techipedia.com\/feed\/","author":"tamar","date":"2009-09-23 06:00:23","summary":"This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks like.."}

Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here.Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t...
Topics: brand ambassadors, brand evangelism, brand evangelists, Marketing, social media, womm, word of mouth marketing

{"title":"Creating Passionate Customers: Brand Evangelism and What it Means to Your Business","post_url":"http:\/\/www.techipedia.com\/2009\/brand-evangelism\/","feed_url":"http:\/\/www.techipedia.com\/feed\/","author":"tamar","date":"2009-08-26 06:06:00","summary":"Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here.Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t..."}