Buick did it with Tiger Woods. Las Vegas did it with families. Each tried to be something they’re not. And nobody in the room stood up and said NO. In the past eight years, Buick’s market share has dropped from 2.8 percent to 1 percent...
Topics: truthful

{"title":"Does this brand make me look fat?","post_url":"http:\/\/www.storiesbyrel.com\/?p=163","feed_url":"http:\/\/www.storiesbyrel.com\/?feed=rss2","author":"MarkTrue","date":"2008-08-05 09:33:11","summary":"Buick did it with Tiger Woods. Las Vegas did it with families. Each tried to be something they’re not. And nobody in the room stood up and said NO. In the past eight years, Buick’s market share has dropped from 2.8 percent to 1 percent..."}

I’m hard core about maintaining brand standards - operational and visual. Consistent customer experience is what makes a brand a brand. If the experience keeps changing, the customer doesn’t know what to think, there is no promise. The folks..
Topics: Brand management, truthful

{"title":"Brands don\u2019t eliminate decisions","post_url":"http:\/\/www.storiesbyrel.com\/?p=167","feed_url":"http:\/\/www.storiesbyrel.com\/?feed=rss2","author":"MarkTrue","date":"2008-07-31 08:59:29","summary":"I’m hard core about maintaining brand standards - operational and visual. Consistent customer experience is what makes a brand a brand. If the experience keeps changing, the customer doesn’t know what to think, there is no promise. The folks.."}

It’s been a while since the death of Earle Hagen, the writer and reported performer of the Andy Griffith Show theme song (though his performance is in some dispute). The song - called "The Fishin’ Hole" - is one of the most...
Topics: inviting, stories

{"title":"Music is powerful, if you get out of the way","post_url":"http:\/\/www.storiesbyrel.com\/?p=156","feed_url":"http:\/\/www.storiesbyrel.com\/?feed=rss2","author":"MarkTrue","date":"2008-07-25 06:54:53","summary":"It’s been a while since the death of Earle Hagen, the writer and reported performer of the Andy Griffith Show theme song (though his performance is in some dispute). The song - called "The Fishin’ Hole" - is one of the most..."}

In my last post, I said communities usually fall short in the execution stage of their "rebranding" efforts. After the logo and tagline is put into place, they expect hordes of new residents, new businesses, new visitors to come running down main.
Topics: Brand management, truthful

{"title":"Place branding: you CAN get there from here","post_url":"http:\/\/www.storiesbyrel.com\/?p=166","feed_url":"http:\/\/www.storiesbyrel.com\/?feed=rss2","author":"MarkTrue","date":"2008-07-23 07:23:45","summary":"In my last post, I said communities usually fall short in the execution stage of their "rebranding" efforts. After the logo and tagline is put into place, they expect hordes of new residents, new businesses, new visitors to come running down main."}

In the past year or so, I’ve been less and less attracted to the brand machinations of McDonalds and Starbucks and more fascinated by the stumblings of cities, counties and regions as they try to "brand" themselves. There are plenty of...
Topics: Brand courage

{"title":"Place branding: you can\u2019t get there from here","post_url":"http:\/\/www.storiesbyrel.com\/?p=165","feed_url":"http:\/\/www.storiesbyrel.com\/?feed=rss2","author":"MarkTrue","date":"2008-07-22 09:36:55","summary":"In the past year or so, I’ve been less and less attracted to the brand machinations of McDonalds and Starbucks and more fascinated by the stumblings of cities, counties and regions as they try to "brand" themselves. There are plenty of..."}