Spare Change
Nedra's two cents on making a difference with social marketing
Latest Content
When the new director of the CDC , Dr. Thomas Frieden , took his position in early June, it was inevitable that he would make some changes -- perhaps even some big changes. I believe I speak for many social marketers in saying we were very hopeful that...
The Path to Health Marketing Collaboration - 136 days ago
When's the last time someone wrote a superhero comic about people in your profession? Sure, if you're a reporter, nuclear scientist or even a reclusive millionaire, you're used to this type of thing. But we health marketing types are usually..
Marketing Games for Health - 145 days ago
The Robert Wood Johnson Foundation invited me to write a guest post on its Pioneering Ideas blog , along with several other people who are investigating how games can be used to promote health. This guest blogger series is tied into the 2009 Games for...
I Get Around - 145 days ago
John Haydon invited me to share with his readers how I "rock the web" on his excellent blog on social media. In my guest post , I talk about some of the tools I use to take control of my time online. Take a look at the other posts on his blog...
It's that time again - time to announce the next session of Social Marketing University ! Many of you know that I have been offering SMU trainings since 2006 as a 2-1/2 day introduction to using social marketing to promote health and social issues....






















