Spare Change

Nedra's two cents on making a difference with social marketing

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Latest Content

In the meantime... - 173 days ago
I realize that it has been quite a while since I last updated this blog, and I am starting to accept that it may not happen again as soon as I'd prefer. So if you'd like to keep up with the latest social marketing resources I come across or just..
Get Hands-On With Me! - 251 days ago
Over ten years ago, I saw a need among nonprofit and public agency staff for a book that would lead them through the process of developing a social marketing program. So often, health, social and environmental organizations decide they want to apply...
Taking Social Actions - 277 days ago
I've been watching with interest the evolution of Social Actions , a relatively new service that helps you find things you can do right now for the causes you care about. The site aggregates "actionable opportunities" from 30 different...
Too Much Information? - 286 days ago
Knowledge is power. But a little knowledge can be a dangerous thing. I'm trying to reconcile these two ideas to decide whether learning my personal genetic code would do more good than harm. I read today about Google founder Sergei Brin's...
Please join me today (September 16th, 9 am - 7 pm EDT) in a CDC-sponsored Web Dialogue on New Media in Health Marketing . I will be a panelist, along with: Ann Aikin, Health Communications, CDC/NCHM/DeHM Jennie Anderson, MS, AIDS.gov and John Snow Inc....