How many of you realize at the last minute that you have no marketing materials to hand out at an upcoming event?Am I the only one with my hand raised?Today, I’m prepared for an early morning speaking engagement. Everything’s in place except for one..
Topics: Business Marketing and Planning, small business marketing, solo business marketing, solo entrepreneur

{"title":"Check Your Marketing Materials, or Your Promotions Will Suffer","post_url":"http:\/\/solobusinessmarketing.com\/blog\/2009\/12\/22\/check-your-marketing-materials-or-your-promotions-will-suffer\/","feed_url":"http:\/\/feeds.feedburner.com\/SoloBusinessMarketing","author":null,"date":"2009-12-22 00:24:19","summary":"How many of you realize at the last minute that you have no marketing materials to hand out at an upcoming event?Am I the only one with my hand raised?Today, I\u2019m prepared for an early morning speaking engagement. Everything\u2019s in place except for one.."}

If you look at old versions of your Web site through Archive.org’s Way Back Machine, I’m sure you’ll notice that its appearance has changed for the better.Or does it look the same as it did when it was first launched?Improvements make a big...
Topics: Web Site Building & Planning

{"title":"Six Ways to Refresh Your Marketing with a Web Site Update","post_url":"http:\/\/solobusinessmarketing.com\/blog\/2009\/12\/17\/six-ways-to-refresh-your-marketing-with-a-web-site-update\/","feed_url":"http:\/\/feeds.feedburner.com\/SoloBusinessMarketing","author":null,"date":"2009-12-17 00:20:50","summary":"If you look at old versions of your Web site through Archive.org\u2019s Way Back Machine, I\u2019m sure you\u2019ll notice that its appearance has changed for the better.Or does it look the same as it did when it was first launched?Improvements make a big..."}

You’ve heard that a custom marketing pitch explaining the benefits of your product or service can re-position your business for dynamic sales.Can what marketing experts say about developing such a pitch be true?Here are two examples of what happened...
Topics: Promotional Opportunities

{"title":"Two Examples that Show How a 30-Second Pitch Gets Results","post_url":"http:\/\/solobusinessmarketing.com\/blog\/2009\/12\/15\/two-examples-that-show-how-a-30-second-pitch-gets-results\/","feed_url":"http:\/\/feeds.feedburner.com\/SoloBusinessMarketing","author":null,"date":"2009-12-15 00:27:00","summary":"You\u2019ve heard that a custom marketing pitch explaining the benefits of your product or service can re-position your business for dynamic sales.Can what marketing experts say about developing such a pitch be true?Here are two examples of what happened..."}

“Don’t add social media when you can’t handle the load. You’ll end up resenting it and not getting its benefits.”Lena West of xynoMedia explained this rule and more in late September to attendees of her hour-long online...
Topics: small business marketing, social media, solo business marketing, solo entrepreneur

{"title":"7 Steps to Streamline Social Media Marketing","post_url":"http:\/\/solobusinessmarketing.com\/blog\/2009\/12\/08\/7-steps-to-streamline-social-media-marketing\/","feed_url":"http:\/\/feeds.feedburner.com\/SoloBusinessMarketing","author":null,"date":"2009-12-08 00:42:44","summary":"“Don’t add social media when you can’t handle the load. You’ll end up resenting it and not getting its benefits.”Lena West of xynoMedia explained this rule and more in late September to attendees of her hour-long online..."}

Information Strategies, Inc., recently released the results of a survey that asked 200 home-based business owners what it takes to run a successful enterprise.Two of the practices uncovered in the survey that I follow without fail are:“Thou shall...
Topics: Business Marketing and Planning, small business marketing, solo business marketing, solo entrepreneur

{"title":"Do You Practice These Success Tips?","post_url":"http:\/\/solobusinessmarketing.com\/blog\/2009\/12\/03\/do-you-practice-these-success-tips\/","feed_url":"http:\/\/feeds.feedburner.com\/SoloBusinessMarketing","author":null,"date":"2009-12-03 00:28:39","summary":"Information Strategies, Inc., recently released the results of a survey that asked 200 home-based business owners what it takes to run a successful enterprise.Two of the practices uncovered in the survey that I follow without fail are:“Thou shall..."}