While I like to spend a lot of time reinforcing the importance of strategy, at some point, it gets down to tactics. In other words, how are you actually going to put those great ideas to work? A recent headline from eMarketer trumpeted Marketers Eye...
Topics: Advertising, Marketing, social media, trends, Video

{"title":"Tactically Speaking","post_url":"http:\/\/www.scottmonty.com\/2009\/01\/tactically-speaking.html","feed_url":"http:\/\/scottmonty.com\/feeds\/posts\/default?alt=rss","author":"SocialMediaGuy","date":"2009-01-09 07:03:38","summary":"While I like to spend a lot of time reinforcing the importance of strategy, at some point, it gets down to tactics. In other words, how are you actually going to put those great ideas to work? A recent headline from eMarketer trumpeted Marketers Eye..."}

I recently received an email from someone asking me, " I'm starting a company and I'm interested in how I can use social media to get people to my site and my blog." It's a fair question, and one that is probably on many...
Topics: rules, social media, strategy

{"title":"Social Media for the Entrepreneur","post_url":"http:\/\/www.scottmonty.com\/2009\/01\/social-media-for-entrepreneur.html","feed_url":"http:\/\/scottmonty.com\/feeds\/posts\/default?alt=rss","author":"SocialMediaGuy","date":"2009-01-06 16:38:47","summary":"I recently received an email from someone asking me, \" I'm starting a company and I'm interested in how I can use social media to get people to my site and my blog.\" It's a fair question, and one that is probably on many..."}

When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you. I'll admit that this is not a totally original idea. My...
Topics: blogging, communities, news

{"title":"What's In It for YOU?","post_url":"http:\/\/www.scottmonty.com\/2009\/01\/whats-in-it-for-you.html","feed_url":"http:\/\/scottmonty.com\/feeds\/posts\/default?alt=rss","author":"SocialMediaGuy","date":"2009-01-02 05:49:00","summary":"When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you. I'll admit that this is not a totally original idea. My..."}

One of the principles that Web 2.0 affords us all is that, thanks to the ease of self-publishing, we can create content in pretty much any form we want. And if you don't know exactly how your customers like to consume information, I'd argue that..
Topics: Ford, strategy, Video

{"title":"Why Video Will Be So Important in 2009","post_url":"http:\/\/www.scottmonty.com\/2008\/12\/why-video-will-be-so-important-in-2009.html","feed_url":"http:\/\/scottmonty.com\/feeds\/posts\/default?alt=rss","author":"SocialMediaGuy","date":"2008-12-30 15:24:33","summary":"One of the principles that Web 2.0 affords us all is that, thanks to the ease of self-publishing, we can create content in pretty much any form we want. And if you don't know exactly how your customers like to consume information, I'd argue that.."}

A couple of weeks ago on the heels of Ford's appearance before some Congressional committees, I had to deal with a major firestorm online. In short, the issue was that there was a Ford fansite called TheRangerStation.com that received a cease &...
Topics: customer relations, Ford, social media, Twitter, WOM

{"title":"Case Study: Social Media for Crisis Communications","post_url":"http:\/\/www.scottmonty.com\/2008\/12\/case-study-social-media-for-crisis.html","feed_url":"http:\/\/scottmonty.com\/feeds\/posts\/default?alt=rss","author":"SocialMediaGuy","date":"2008-12-22 20:59:35","summary":"A couple of weeks ago on the heels of Ford's appearance before some Congressional committees, I had to deal with a major firestorm online. In short, the issue was that there was a Ford fansite called TheRangerStation.com that received a cease &..."}