This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue of positioning. Determine what it is about your company that works.One of your biggest goals in the branding process is...
Topics: Brand Booster 21, Featured

{"title":"Unique Selling Point or Positioning Strategy","post_url":"http:\/\/www.smallbusinessbranding.com\/1514\/unique-selling-point-or-positioning-strategy\/","feed_url":"http:\/\/feeds.feedburner.com\/smallbusinessbranding","author":"veraraposo","date":"2009-11-08 05:00:48","summary":"This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue of positioning. Determine what it is about your company that works.One of your biggest goals in the branding process is..."}

Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your established Brand Personality – does each trait accurately.
Topics: Brand Booster 21, Featured

{"title":"Brand Booster 21 Day 6 \u2013 Validation","post_url":"http:\/\/www.smallbusinessbranding.com\/1511\/validation\/","feed_url":"http:\/\/feeds.feedburner.com\/smallbusinessbranding","author":"veraraposo","date":"2009-11-06 05:00:06","summary":"Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your established Brand Personality – does each trait accurately."}

This is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them exactly what you do for them. This message is not...
Topics: Brand Booster 21, Featured

{"title":"Brand Booster 21 Day 5: Brand Promise","post_url":"http:\/\/www.smallbusinessbranding.com\/1509\/brand-promise\/","feed_url":"http:\/\/feeds.feedburner.com\/smallbusinessbranding","author":"veraraposo","date":"2009-11-06 05:00:03","summary":"This is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them exactly what you do for them. This message is not..."}

As you can see here at the blog we have been advertising our new program Brand Booster 21.  If you go to that link today, you will see there is nothing there yet, Ed and I have some pretty big plans for that domain. BUT for now our focus is getting...
Topics: Brand Booster 21, Featured

{"title":"If You Have Been Stuck on How To Brand Your Business: Get Ready To Boost It!","post_url":"http:\/\/www.smallbusinessbranding.com\/1611\/if-you-have-been-stuck-on-how-to-brand-your-business-get-ready-to-boost-it-2\/","feed_url":"http:\/\/feeds.feedburner.com\/smallbusinessbranding","author":"veraraposo","date":"2009-11-01 17:59:56","summary":"As you can see here at the blog we have been advertising our new program Brand Booster 21.\u00a0 If you go to that link today, you will see there is nothing there yet, Ed and I have some pretty big plans for that domain. BUT for now our focus is getting..."}

Recently I posted on the effect of emotions on your business. For about the last month or so I’ve been taking a serious step back from my business and this blog. You may wonder how since there’s been several posts and tons of things going on..
Topics: Featured

{"title":"Taking A Step Back So You Can Move Forward","post_url":"http:\/\/www.smallbusinessbranding.com\/1592\/taking-a-step-back-so-you-can-move-forward\/","feed_url":"http:\/\/feeds.feedburner.com\/smallbusinessbranding","author":"veraraposo","date":"2009-10-27 18:20:40","summary":"Recently I posted on the effect of emotions on your business. For about the last month or so I’ve been taking a serious step back from my business and this blog. You may wonder how since there’s been several posts and tons of things going on.."}