…If you haven’t already heard, all pilots in France are going on strike yet again this weekend. It almost seems like a futile attempt at getting a long weekend for themselves. That means, all air travel in France will shut down from 14-17...
Topics: Brand Xternalities, KLM

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.Lippincott, a leading brand strategy and design consultancy, has worked with airlines globally, including Virgin Atlantic and most recently TACA Airlines. Lippincot helped TACA deliver a “calming trip” to their customers, the moment they...
Topics: airline branding, brand consulting, Interview, Interviews, Lippincott, Michael D'Esopo, TACA Airlines

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Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month.For a...
Topics: Al Reis, Barack Obama, Brand X-Factor, Brand Xpectation, branding tips, British Airways, Commentary, KLM, Seth Godin, Singapore Airlines, Southwest Airlines, Tony Fernandez, Virgin Atlantic Airways

{"title":"What can airlines learn from the Obama marketing machine?","post_url":"http:\/\/simpliflying.com\/2008\/what-can-airlines-learn-from-the-obama-marketing-machine\/","feed_url":"http:\/\/feeds.feedburner.com\/simpliflying\/feed","author":"shashanknigam","date":"2008-11-10 15:10:14","summary":"Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month.For a..."}

………Terry Maxon of the Airline Biz Blog recently posted an email from a passenger who was helped by a Southwest Airlines employee at Love Field airport in Dallas. It is a great show of how empathizing employees can create trust between...
Topics: Brand Xpression, Southwest Airlines

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I was recently reading an article by Harvard Business School Professor John Quelch, who discussed eight refreshing ways of marketing in a recession. Inspired by that article, I decided to take a shot at coming up with ways in which airlines can market...
Topics: Brand Xpression, Harvard Business School, JetBlue Airways, John Quelch, recession, Virgin Atlantic Airways

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