We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway –.
Topics: Australia, freemium, Marketing, Media, Monetization, Online Communities, podcast, revenue, revenues, social media, Social Media Business, social networks

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I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I’d..
Topics: Australia, cute, friendly, funny, lists, Online Communities, social media, social networks, Taxonomy, Twitter

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Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches...
Topics: Advertising, Australia, blunty, clever film competition, Featured, Iris, lego, one green bean, Online Communities, Peter Webster, saatchi, Scott Thomson, social media, social networks, Todd Connolly, Toyota, yaris

{"title":"Australia Toyota Yaris social media campaign Downfall","post_url":"http:\/\/laurelpapworth.com\/australia-toyota-yaris-social-media-campaign-downfall\/","feed_url":"http:\/\/laurelpapworth.com\/feed","author":"silkcharm","date":"2009-11-07 19:45:24","summary":"Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches..."}

I spoke at Media140  Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one...
Topics: Australia, Caroline Overington, Chris Uhlman, Event, Margaret Simons, Media, media140, Online Communities, social media, social networks, The Human Narrative, Twitter

{"title":"Media140 Sydney: Social Media Twitter & Journalism","post_url":"http:\/\/laurelpapworth.com\/media140-sydney-social-media-twitter-journalism\/","feed_url":"http:\/\/laurelpapworth.com\/feed","author":"silkcharm","date":"2009-11-05 10:46:52","summary":"I spoke at Media140\u00a0 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one..."}

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone..
Topics: Amazon, API, ebay, John Donahoe, Monetization, Money, network settlement, Online Communities, Osama Bedie, PayPal, revenue, Scott Thompson, social media, social networks, widget economy, widgets, X, X.com

{"title":"API Widget Economy: Social Media Business Podcast","post_url":"http:\/\/laurelpapworth.com\/api-widget-economy-social-media-business-podcast\/","feed_url":"http:\/\/laurelpapworth.com\/feed","author":"silkcharm","date":"2009-11-03 03:15:01","summary":"Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone.."}