Photo Credits: willpalmerWhile both sides of the aisle keep coming up with their own reasons why the $700 billion financial industry rescue package failed, there is one angle that nobody’s talking about: that one of the reasons the proposal failed is...
Topics: Branding

Photo Credits: edansA few days ago, my wife came home with a story about bad customer service that unfortunately is becoming too common.She was at an Office Depot store in Miami, picking up some office supplies. She was standing in line to pay, with four.

With both the Democratic and Republican conventions now over, it’s time to reflect on how each of the two major parties are faring from a branding standpoint.Let me start by saying that I’ve always been fascinated by political branding, and by...
Topics: Branding

You have to assume that when a Fortune 500 company like Grainger makes a big deal about changing a font color on their website, there is a very good reason behind it. This seemingly insignificant change can probably represent hundreds of thousands of...
Topics: Productivity

Features and benefits don’t sell. The way those features and benefits are communicated does (ever wondered why top sales copy writers make so much money?). An effective marketing message helps customers create a vivid mental picture of the way the...
Topics: Branding