Photo Credits: FetchySoccer has been struggling to find its way into the mainstream of American sports for a long time. Since the late 70’s, when stars like Pelé and Beckenbauer were brought in to try to stir some interest, all attempts have been in..

{"title":"Soccer\u2019s Branding Problem","post_url":"http:\/\/www.shoestringbranding.com\/2009\/06\/25\/soccers-branding-problem\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-06-25 19:05:02","summary":"Photo Credits: FetchySoccer has been struggling to find its way into the mainstream of American sports for a long time. Since the late 70\u2019s, when stars like Pel\u00e9 and Beckenbauer were brought in to try to stir some interest, all attempts have been in.."}

My alma mater, the University of Miami, announced recently that it is adopting it’s sports logo as a symbol for the entire university.The decision is backed by research that uncovered that the new logo was perceived as “diverse, modern,...
Topics: Branding Basics

{"title":"U of Miami Adopts its Athletic Program Logo","post_url":"http:\/\/www.shoestringbranding.com\/2009\/06\/14\/um-new-logo\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-06-14 20:41:47","summary":"My alma mater, the University of Miami, announced recently that it is adopting it’s sports logo as a symbol for the entire university.The decision is backed by research that uncovered that the new logo was perceived as “diverse, modern,..."}

Last week American Airlines stopped accepting cash to pay for on board beverages and meals. Good decision. Now, instead of scurrying for change, flight attendants can focus on their core task: keeping passengers safe and comfortable.Photo Credits: The...
Topics: Branding Basics

{"title":"Why Companies Can Have It Their Way Too","post_url":"http:\/\/www.shoestringbranding.com\/2009\/06\/06\/efficiency-branding-blue-ocean-strategy\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-06-06 12:04:13","summary":"Last week American Airlines stopped accepting cash to pay for on board beverages and meals. Good decision. Now, instead of scurrying for change, flight attendants can focus on their core task: keeping passengers safe and comfortable.Photo Credits: The..."}

When I was in grad school, a friend of mine went to Europe and brought me back a coffee mug displaying a humorous cartoon under the title: “The Perfect European Should Be…”. The cartoon was meant to underscore the difficulty of building a united...
Topics: Personal Branding

{"title":"Are You Branded by Your Nationality?","post_url":"http:\/\/www.shoestringbranding.com\/2009\/05\/25\/are-you-branded-by-your-nationality\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-05-25 19:46:07","summary":"When I was in grad school, a friend of mine went to Europe and brought me back a coffee mug displaying a humorous cartoon under the title: \u201cThe Perfect European Should Be\u2026\u201d. The cartoon was meant to underscore the difficulty of building a united..."}

Name changes for re-branding purposes are usually risky and costly propositions. In some cases they are inevitable and the right thing to do: for example, Arthur Andersen turned into Accenture after the Enron scandal, and now GMAC bank is changing its...
Topics: Online Branding

{"title":"Name Changes, Re-Branding and Grasshoppers","post_url":"http:\/\/www.shoestringbranding.com\/2009\/05\/19\/name-changes-re-branding-and-grasshoppers\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-05-19 19:27:38","summary":"Name changes for re-branding purposes are usually risky and costly propositions. In some cases they are inevitable and the right thing to do: for example, Arthur Andersen turned into Accenture after the Enron scandal, and now GMAC bank is changing its..."}