ShoestringBranding

Marketing and Branding in the Social Web

?Tags for ShoestringBranding

What's this?
Tags are super-short descriptions of people
and sites. Tags describe you and your sites
so others can easily find you. Tag people and
sites to describe them to the community and
return to them in the future.

Latest Content

Chart Credits: Fred CavazzaThese days you can’t build a strong personal brand without a web presence. As professionals and small business owners, whatever our field, we need to become publishers, and use tools like blogs and social media profiles to...
Topics: ,
Photo Credits: Kevin HI recently went online to buy a couple of tickets for a show and got slapped with a $7.75 per ticket “convenience” charge. If I had bought the tickets at the theater’s ticket window I would have avoided the convenience...
Topics:
Good brands have succinct, compelling slogans that clearly explain what makes them unique. To illustrate the point, let me bring up the example of two large retailers: a thriving one with a clear purpose and an unbeatable position (Wal-Mart), and a...
Topics:
Photo Credits: Damien BasileSimple enough: social media is all about giving up control and letting users be creative.  But how much control should social media brands give up to their own users? This interesting question ignited a lively debate in Tom.
Topics: , ,
I don’t watch TV, but I do have the strong habit of watching web videos of great presentations. I can easily become glued to sites like TED the same way TV junkies get hooked to Lost or Dancing With the Stars.Probably one of the greatest presentations.
Topics: