The following example is a testament to the power of brands.Head over to your closest Whole Foods and you’ll probably see this Sigg reusable water bottle display:Each bottle sells for $19.99 or more.If you head to Walgreens, you will find very similar..
Topics: Branding Basics

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Entrepreneurial creativity never ceases to amaze me.I was going through some Twitter feeds today, and found a link to this excellent report on NPR about a company called Bamboo Bike Studio, based in Brooklyn, NY. Three entrepreneurs, Justin Aguinaldo,...
Topics: Branding Basics, Profiles

{"title":"Niche Marketing Example: Bamboo Bike Studio","post_url":"http:\/\/www.shoestringbranding.com\/2009\/12\/23\/niche-marketing-bamboo-bike\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-12-23 19:57:54","summary":"Entrepreneurial creativity never ceases to amaze me.I was going through some Twitter feeds today, and found a link to this excellent report on NPR about a company called Bamboo Bike Studio, based in Brooklyn, NY. Three entrepreneurs, Justin Aguinaldo,..."}

Can you really separate your personal life from your personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open. If we say one thing and...
Topics: Personal Branding

{"title":"Is it personal or is it just business?","post_url":"http:\/\/www.shoestringbranding.com\/2009\/12\/05\/is-it-personal-or-is-it-just-business\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-12-04 22:04:58","summary":"Can you really separate your personal life from your personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open. If we say one thing and..."}

http://www.flickr.com/photos/marc0047/ / CC BY-NC-SA 2.0With social media consultants popping up faster than Realtors in 2006, we need to set the record straight: knowing how to use the tools doesn’t make you a social media expert. Like the proverbial.
Topics: Social Media

{"title":"Social Media Marketing: A Three-Legged Stool","post_url":"http:\/\/www.shoestringbranding.com\/2009\/11\/26\/social-media-marketing\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-11-26 18:31:10","summary":"http:\/\/www.flickr.com\/photos\/marc0047\/ \/ CC BY-NC-SA 2.0With social media consultants popping up faster than Realtors in 2006, we need to set the record straight: knowing how to use the tools doesn\u2019t make you a social media expert. Like the proverbial."}

http://www.flickr.com/photos/paulofierro/ / CC BY-NC-SA 2.0Your company name can be one of your most important brand signals. In some cases, like in the example I’m about to show you, a name alone can build a brand.In 1999 the HVLS Fan Company, a...
Topics: Branding Basics

{"title":"When a Company Name Can Build a Brand","post_url":"http:\/\/www.shoestringbranding.com\/2009\/11\/21\/when-a-company-name-can-build-a-brand\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-11-21 08:27:04","summary":"http:\/\/www.flickr.com\/photos\/paulofierro\/ \/ CC BY-NC-SA 2.0Your company name can be one of your most important brand signals. In some cases, like in the example I\u2019m about to show you, a name alone can build a brand.In 1999 the HVLS Fan Company, a..."}