Chart Credits: Fred CavazzaThese days you can’t build a strong personal brand without a web presence. As professionals and small business owners, whatever our field, we need to become publishers, and use tools like blogs and social media profiles to...
Topics: Online Branding, Personal Branding

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Photo Credits: Kevin HI recently went online to buy a couple of tickets for a show and got slapped with a $7.75 per ticket “convenience” charge. If I had bought the tickets at the theater’s ticket window I would have avoided the convenience...
Topics: Productivity

{"title":"Are you rewarding your most profitable customers?","post_url":"http:\/\/www.shoestringbranding.com\/2009\/09\/13\/profitable-customer-reward\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-09-13 20:06:48","summary":"Photo Credits: Kevin HI recently went online to buy a couple of tickets for a show and got slapped with a $7.75 per ticket \u201cconvenience\u201d charge. If I had bought the tickets at the theater\u2019s ticket window I would have avoided the convenience..."}

Good brands have succinct, compelling slogans that clearly explain what makes them unique. To illustrate the point, let me bring up the example of two large retailers: a thriving one with a clear purpose and an unbeatable position (Wal-Mart), and a...
Topics: Branding Basics

{"title":"Do you have a powerful slogan?","post_url":"http:\/\/www.shoestringbranding.com\/2009\/09\/05\/clear-brand-slogan\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-09-05 12:59:39","summary":"Good brands have succinct, compelling slogans that clearly explain what makes them unique. To illustrate the point, let me bring up the example of two large retailers: a thriving one with a clear purpose and an unbeatable position (Wal-Mart), and a..."}

Photo Credits: Damien BasileSimple enough: social media is all about giving up control and letting users be creative.  But how much control should social media brands give up to their own users? This interesting question ignited a lively debate in Tom.
Topics: Branding Basics, Online Branding, Social Media

{"title":"Social media, branding and control","post_url":"http:\/\/www.shoestringbranding.com\/2009\/08\/23\/social-media-brands\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-08-23 19:59:10","summary":"Photo Credits: Damien BasileSimple enough: social media is all about giving up control and letting users be creative.\u00a0 But how much control should social media brands give up to their own users? This interesting question ignited a lively debate in Tom."}

I don’t watch TV, but I do have the strong habit of watching web videos of great presentations. I can easily become glued to sites like TED the same way TV junkies get hooked to Lost or Dancing With the Stars.Probably one of the greatest presentations.
Topics: Presentations

{"title":"Public Speaking Skills: What We Can Learn from Oprah","post_url":"http:\/\/www.shoestringbranding.com\/2009\/08\/14\/public-speaking-tips\/","feed_url":"http:\/\/feeds.feedburner.com\/ShoestringBranding\/","author":"shoestringbranding","date":"2009-08-14 19:28:23","summary":"I don\u2019t watch TV, but I do have the strong habit of watching web videos of great presentations. I can easily become glued to sites like TED the same way TV junkies get hooked to Lost or Dancing With the Stars.Probably one of the greatest presentations."}