Sheila's Guide To The Good Stuff

Sheila Scarborough's personal blog, mostly about the intersection between travel, tourism and the social Web.

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Latest Content

I’m often asked by tourism professionals what I would recommend as a good first step in learning how to communicate with social media.More and more these days, I immediately mention a Facebook Page.By that I mean a Facebook “Fan” or...
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Although my business partner Becky McCray and I were rather hammered by an ambitious schedule of conferences and workshops across the country during October, the good news is that we’ve gathered tons of useful information and insights for the...
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For the past few weeks, I’ve been globe-trotting….well, more accurately, Continental-U.S.-hopping.I’ve been keeping an eye on the action at state tourism conferences for Virginia, Ohio, Missouri and Texas, ESTO (Educational Seminar for..
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The Federal Trade Commission (FTC) has issued clarification on new rules designed to force more complete disclosure of payments, freebies, endorsements and product review procedures on blogs.  Here is the FTC file (a PDF) for download.  The rules take..
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Such a deal we have for you….My business partner Becky McCray and I are very proud of the content we’ve pulled together on our Tourism Currents membership site – tons of resources in our first, introductory lesson focused on social...
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