I’ve been talking with several people working on internet businesses recently, and it’s always the same story:  If we build a website that does (insert whatever perceived problem they are solving), then we can make (X dollars) every time a...
Topics: Conversion Rate, Customer Acquisition Cost, Internet, Pay per click, Startups

There is some interesting research coming out of MIT (professor Glen Urban) that I think will eventually be relevant to behavioral ad targeting. The research recognizes that different people, in different contexts have different cognitive styles....
Topics: Cognitive Style, Conversion Rate, Design, Glan Urban, Internet, Internet Marketing, Targeted Advertising, Website design

I’ve been doing a lot of user interface design lately, and Sam Decker pointed me to a great presentation on Web 2.0 Product Management by Dan Olsen.  There is a section in the slide show on UI design that is definitely worth taking a look at. ...
Topics: Design, User Interface Design, Web Page Design

It seems that every web 2.0 start up today is striving to become a “platform”.   Obvious examples are Facebook and Twitter.  By building a product that othercompanies will build their businesses on top of, a company could become an...
Topics: Facebook, Google, Internet, Outsourcing, Platform, Social Networks, Twitter

I’m convinced that the emergence of product search engines is having an affect on the value of brands, and thus creating opportunities for smaller players to succeed.Consider air travel.  Eight years ago, when I wanted to fly from San Diego to...
Topics: Brand, Internet, Kayak.com, Pricegrabber.com, Product Search, Vertical Search