Selling to Small Businesses

B2B sales and marketing when small business owners are your target market

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As the economy recovers, and pent up demand for goods and services starts taking off, you’re going to want to know which small businesses have money to spend.Obvious targets are the small businesses with the highest profits. Those businesses...
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Over at the Groundswell blog, Forrester has published some research suggesting that B2B decision-makers are extremely active participants in social sites.  They surveyed 1,200 IT (information technology) buyers and discovered:91% of these technology...
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Recently over at Small Business Trends I asked the community to participate in a survey conducted by Working Solo.  The survey was completed by 647 small businesses, and one of the questions asked was:  what do you buy online?  Here are the...
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When it comes to small businesses having a website, size really does matter.The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website.According to a survey...
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This statistic is making the rounds and lots of people are repeating it:  only 44% of small businesses have websites.  It’s from a survey by Webivisible and Nielsen.I am skeptical.Before blindly accepting that as gospel truth, I suggest...
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