For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how...
Topics: News & Notes

{"title":"Top Internet Strategy, Marketing & Technology Links \u2013 Jan 21, 2010","post_url":"http:\/\/sazbean.com\/2010\/01\/21\/top-internet-strategy-marketing-technology-links-jan-21-2010\/","feed_url":"http:\/\/feeds.feedburner.com\/Sazbean","author":"sazbean","date":"2010-01-21 05:56:21","summary":"For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how..."}

Social media is a buzzword that everyone is talking about.Twitter, Facebook, YouTube, MySpace, LinkedIn – You may be on some (or all) of these social networks, or at least heard of them.  What’s all the buzz about?  What skills are...
Topics: Business, Marketing, News & Notes, Strategy

{"title":"The Business of Social Media \u2013 Free Lecture & Discussion","post_url":"http:\/\/sazbean.com\/2010\/01\/20\/the-business-of-social-media-free-lecture-discussion\/","feed_url":"http:\/\/feeds.feedburner.com\/Sazbean","author":"sazbean","date":"2010-01-20 10:30:34","summary":"Social media is a buzzword that everyone is talking about.Twitter, Facebook, YouTube, MySpace, LinkedIn – You may be on some (or all) of these social networks, or at least heard of them. \u00a0What’s all the buzz about? \u00a0What skills are..."}

Measurement is vital to the success of any strategy, Internet or otherwise.  You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is to periodically measure what you’re doing....
Topics: Analytics, Business, business strategy, internet strategy, Marketing, statistics, Strategy, web strategy

{"title":"Your 2010 Internet Strategy \u2013 Measurement","post_url":"http:\/\/sazbean.com\/2010\/01\/14\/your-2010-internet-strategy-measurement\/","feed_url":"http:\/\/feeds.feedburner.com\/Sazbean","author":"sazbean","date":"2010-01-14 09:15:53","summary":"Measurement is vital to the success of any strategy, Internet or otherwise. \u00a0You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is to periodically measure what you’re doing...."}

There was some interesting news on Mashable yesterday:People Spend 3x More Time on Facebook Than Google – Mashable: Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours,.
Topics: Analytics, Opinion, Social Media, Social Networks

{"title":"Google vs. Facebook \u2013 Really?","post_url":"http:\/\/sazbean.com\/2009\/09\/18\/google-vs-facebook-really\/","feed_url":"http:\/\/feeds.feedburner.com\/Sazbean","author":"sazbean","date":"2009-09-18 11:58:59","summary":"There was some interesting news on Mashable yesterday:People Spend 3x More Time on Facebook Than Google – Mashable: Back in July, we reported that Facebook had become the Internet\u2019s ultimate time waster, with users spending an average of 4 hours,."}

Friend.ly Photo App Spreading Through Facebook Like A Virus (All Facebook)Is Google Wave Ready for Its Debut? (Mashable)Google Eyeing 10% Market Share For Chrome. Mac Version Due By The End Of The Year. (TechCrunch)Skype’s Founders Sue eBay for $75...
Topics: News & Notes

{"title":"Internet Strategy, Marketing & Technology Links \u2013 Sept 18, 2009","post_url":"http:\/\/sazbean.com\/2009\/09\/18\/internet-strategy-marketing-technology-links-sept-18-2009\/","feed_url":"http:\/\/feeds.feedburner.com\/Sazbean","author":"sazbean","date":"2009-09-18 05:00:56","summary":"Friend.ly Photo App Spreading Through Facebook Like A Virus (All Facebook)Is Google Wave Ready for Its Debut? (Mashable)Google Eyeing 10% Market Share For Chrome. Mac Version Due By The End Of The Year. (TechCrunch)Skype\u2019s Founders Sue eBay for $75..."}