Sandlines
Drawing lines in the marketing sands
Latest Content

First Capital Disconnect - 48 days ago
The train line that time forgot fails big time in their promise of customer service announcements via Twitter Topics: commute, engagement marketing, first capital connect, ihatethameslink, Manifesto, targeting, thameslink, train, twitter, web 2.0

It’s the end of the world as we know it… - 49 days ago
Rumours of the death of the bookselling industry may be premature... Topics: ebooks

The last mile - 61 days ago
How we measure the 'last mile' is critical to understand the value of social marketing - where 'social meets local' is the place to make that connection count. Topics: location, online advertising, online display advertising, Reviews, targeting, twitter

A quiet word - 285 days ago
Forgive the radio silence from Sandlines. I’ve been head down doing things in the real world a bit – though still twittering @sandlines fairly often. One of the things I’ve been discussing a lot has been the brou-ha-ha that’s... Topics: behavioural targeting, EIAA, engagement marketing, FTC, google, google interest, IAB, online advertising, online display advertising, privacy, targeting

Why Apple keep winning - 376 days ago
Since my last post, two key things that combine to lead to this post: I bought an iPhone (perhaps not earth-shattering news) I’ve been travelling an indencent amount And guess what? I found myself using the internet en route far more than... Topics: apple, iphone, mobile, mobile internet, smartphones





