Books are a wonderful thing. With the variety of media available to us it is often easy to become oversaturated and forget to pick up a book. So to get your entrepreneurial spirit inspired and get you reading for the…
Topics: Blogging, Brian Solis, Chris Brogan, Crush It, CT Moore, Gary Vaynerchuk, Hugh MacLeod, Internet Marketing, Julien Smith, Putting the Public Back in Public Relations, Shel Israel, Twitterville, Web 2.0

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Successful marketing is built around accurate forecasting and benchmarking. In an industry like the affiliate industry which is not known for transparency, getting numbers to help you set accurate benchmarks is difficult. There are however resources that.
Topics: Affiliate Summit, AffStat, Analytics, MarketingSherpa, Netexponent, Peter Figueredo, shawn collins, survey

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Integrating video to your online content strategy offers a number of benefits ranging from increased conversions to reputation management . The question for businesses, however, is whether to divert resources from standard marketing activities with a...
Topics: CT Moore, demos, Gary Vaynerchuk, Internet Marketing, Media Trust, NVI, Online Video, Search Engine Marketing, ugc, UGC video, Video Marketing, webspam

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There’s been alot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, athough other social gaming sites…
Topics: Analysis, BlueHippo, Classified Ads, Direct TV, eCommerce, facebook, FTC, Internet Fraud, Legal Issues, Mobsters, Netflix, Playdom, scammy offers, scams, Social Networking, Social Networks, TechCrunch, virtual goods, Zynga

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I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…
Topics: Barry Silverstein, Forrester Research, Media, Micro Transactions, micropayment, Online Media, Online Publishing, USA Today

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