Revenews
Thoughts and issues from performance marketing, paid search, Web publishing and assorted other musings
Latest Content

Books and e-Books: Who’s The Biggest Loser? - 34 days ago
On the face of it, developments in digital publishing have signaled a decisive victory for aspiring and professional authors in recent months, judging by recent announcements: Amazon recently declared that it’s Kindle e-book reader was its overall. Topics: Amazon, andrew wee, Google Editions, Kindle, MarketWatch, Online Publishing

Fifteen Years and Counting - 36 days ago
Ever heard of Hotwired.com? Do you recall navigating a Time Inc. site called Pathfinder? Remember a company called MCI? If any of those things ring a bell, then you might look back fondly on October 27, 1994. That’s when the first… Topics: banner ads, Barry Silverstein, Frank D'Angelo, Hotwired.com, Internet Marketing, mci, Vinton Cerf

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in...
Topics: andrew wee, Blogging, Federal Trade Commission, Huffington Post, Interactive Advertising Bureau, Internet Marketing, Legal Issues, Mary Engle, News, Online Advertising, Randall Rothenberg
Topics: andrew wee, Blogging, Federal Trade Commission, Huffington Post, Interactive Advertising Bureau, Internet Marketing, Legal Issues, Mary Engle, News, Online Advertising, Randall Rothenberg

As a blogger and an ex-newspaper reporter I have an axe to grind with many of my peers. Please avoid the temptation to distort reality by quoting statistics and data out of context, no matter how linkbait worthy the intended…
Topics: Analysis, Analytics, andrew wee, data, eWeek, Experian, hitwise, Mark Twain, Sounding Off, statistics, Twitter
Topics: Analysis, Analytics, andrew wee, data, eWeek, Experian, hitwise, Mark Twain, Sounding Off, statistics, Twitter

New Media Study Shows Increasing Consumer Empowerment - 43 days ago
The 2009 Cone Consumer New Media Study , results of which were released on October 20, shows the continuing growth of consumer empowerment. Cone, a strategy and communications agency that specializes in cause branding, looked only at users of “new... Topics: 2009 Cone Consumer New Media Study, Cone, Customer Relationship Management, eCommerce, Online Media, Social Networking, Social Networks



















