There is no question that realtors are trying to save money on everything; including their marketing. For many agents "saving" is synonomous with "stopping". The irony is that in this tough economy you've got to do a lot more.

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Real estate licensing authorities want you to keep up with your professional development. That's why they require Continuing Education for license renewals. The education requirements, and offerings, are typically heavy on the legal and ethical...

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ActiveRain, Facebook, LinkedIn, Twitter; there's a lot to wrap your arms around, I know, I've been emersed in the details for the last month.  Here's a four minute overview to help bring some order out of the chaos.  By the way, if.

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Our first post in this series, " Do the Math On Relationship Marketing " provided an online calculator that let you play with your own numbers. I expect that your own math has stimulated a vigorous new interest in beefing up your relationship...

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Are you aware that there is one kind of marketing that outproduces every other kind, by far? And do you also realize that with today's technologies you can implement much larger camapaigns of this kind of marketing at much lower cost? Relationship.

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