Writings of a Radio mAD Man
Thoughts on Radio, Advertising, and Business
Latest Content

The Man Who Mistook a Banana For a Radio - 745 days ago
Once there was a gentleman who thought an apple was an orange. And then there was the lady who, when asked to hand someone a banana, handed them a peach instead. Well, these are people who either don’t know their fruit or simply aren’t paying... Topics: Advertising, General

Five Easy Steps to Kill Your Radio Ads - 840 days ago
Keep it a secret – Don’t tell your employees what you are doing on the radio. Don’t let them hear your ads. Your customers who HEARD the ad will walk in and your employees will not know what they are talking about. Insist on ordinary –... Topics: Advertising, General

