One of my current projects at work involves developing a microsite that uses elements of social media and EDM to generate waves of awareness subsequent to our publicity blitz via traditional media.  The project is the launch of the Singapore 2010 Logo...
Topics: logo, logo design, PR, Singapore, Singapore Youth Olympic Games, Singapore2010, social media, SYOG, Youth Olympic Games

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It was exciting conducting a second round of a two-day program on new media communications for colleagues in Singapore’s public service. On Day 1, participants were brought through some trends and developments of Singapore’s online space,...
Topics: PR, Singapore, SMU, social media, Web 2.0

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Although I do not consider myself a fan of TV political talkshows, I have off-and-on caught episodes of NBC newsman Tim Russert’s “Meet the Press,” and he came across as a tenacious, hardnosed veteran journalist with a passion to get...
Topics: Meet The Press, NBC, Tim Russert, Uncategorized

{"title":"NBC newsman Tim Russert dies at 58","post_url":"http:\/\/prspeak.wordpress.com\/2008\/06\/14\/nbc-newsman-tim-russert-dies-at-58\/","feed_url":"http:\/\/prspeak.wordpress.com\/feed\/","author":null,"date":"2008-06-13 22:00:15","summary":"Although I do not consider myself a fan of TV political talkshows, I have off-and-on caught episodes of NBC newsman Tim Russert’s “Meet the Press,” and he came across as a tenacious, hardnosed veteran journalist with a passion to get..."}

Please check out Walter’s recent post on his participation at Verge (OgilvyOne’s Digital Summit). He shares key learnings from Jessica Greenwood’s presentation, which outlined some incisive observations about where marketing is going. .
Topics: marketing, social media

{"title":"The Future of Marketing","post_url":"http:\/\/prspeak.wordpress.com\/2008\/05\/28\/the-future-of-marketing\/","feed_url":"http:\/\/prspeak.wordpress.com\/feed\/","author":null,"date":"2008-05-28 06:45:20","summary":"Please check out Walter’s recent post on his participation at Verge (OgilvyOne’s Digital Summit). He shares key learnings from Jessica Greenwood’s presentation, which outlined some incisive observations about where marketing is going. ."}

Synovate  is into its third year conducting the Young Asians Survey, a 11-market study spanning the media consumption, purchase habits, attitudes, favorite brand and heroes.  I thought it was interesting that, according to the survey, “the...
Topics: Synovate, Young Asians Survey

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