Wayne Friedman writes today of the conflict of interest in “sponsored” newscasts. The target is MSNBC’s “Morning Joe,” with Joe Scarborough and Mika Brzezinski. The show is now sponsored by Starbucks, and even though there...
Topics: Journalism

{"title":"Is the audience really THAT stupid?","post_url":"http:\/\/www.thepomoblog.com\/archive\/is-the-audience-really-that-stupid\/","feed_url":"http:\/\/www.thepomoblog.com\/feed\/","author":"Xnewsboss","date":"2009-06-05 06:00:46","summary":"Wayne Friedman writes today of the conflict of interest in “sponsored” newscasts. The target is MSNBC’s “Morning Joe,” with Joe Scarborough and Mika Brzezinski. The show is now sponsored by Starbucks, and even though there..."}

The role of the ad agency in the Media 2.0 world is evolving, and like media companies themselves, ad agencies face an uncertain future. The problem for agencies is that they exist as middlemen between advertisers and media, and the uncomfortable reality.
Topics: Advertising, Reinventing Local Media

{"title":"Data is the new \u201ccontent\u201d","post_url":"http:\/\/www.thepomoblog.com\/archive\/data-is-the-new-content\/","feed_url":"http:\/\/www.thepomoblog.com\/feed\/","author":"Xnewsboss","date":"2009-06-03 14:13:06","summary":"The role of the ad agency in the Media 2.0 world is evolving, and like media companies themselves, ad agencies face an uncertain future. The problem for agencies is that they exist as middlemen between advertisers and media, and the uncomfortable reality."}

On the problems of local television companies, broadcast vet Tony Cassarra tells Harry Jessell at TVNewsday.com that “a lot of people did a lot of borrowing money and no one foresaw this cliff that we were all going over.” Bullshit.From...
Topics: Broadcasting, Disruptions, Reinventing Local Media

{"title":"No one saw this coming? Right.","post_url":"http:\/\/www.thepomoblog.com\/archive\/no-one-saw-this-coming-right\/","feed_url":"http:\/\/www.thepomoblog.com\/feed\/","author":"Xnewsboss","date":"2009-06-02 07:01:54","summary":"On the problems of local television companies, broadcast vet Tony Cassarra tells Harry Jessell at TVNewsday.com that “a lot of people did a lot of borrowing money and no one foresaw this cliff that we were all going over.” Bullshit.From..."}

Thanks to Ars Technica for probing AP news editor Ted Bridis on what the cooperative plans to do to stop theft of its copyrights. Technology soon to be deployed will search for entire stories that thieves have lifted and presented without a license....
Topics: Associated Press, Copyright

{"title":"AP clarifies copyright threat","post_url":"http:\/\/www.thepomoblog.com\/archive\/ap-clarifies-copyright-threat\/","feed_url":"http:\/\/www.thepomoblog.com\/feed\/","author":"Xnewsboss","date":"2009-06-02 06:23:26","summary":"Thanks to Ars Technica for probing AP news editor Ted Bridis on what the cooperative plans to do to stop theft of its copyrights. Technology soon to be deployed will search for entire stories that thieves have lifted and presented without a license...."}

Simon Dumenco goes after the selection of Arianna Huffington for the Fred Dressler Lifetime Achievement Award by Syracuse University’s S.I. Newhouse School of Public Communications in a biting AdAge commentary. Dumenco writes that a school that...
Topics: Culture, Disruptions, Economy, Journalism

{"title":"The cart before the horse","post_url":"http:\/\/www.thepomoblog.com\/archive\/the-cart-before-the-horse\/","feed_url":"http:\/\/www.thepomoblog.com\/feed\/","author":"Xnewsboss","date":"2009-06-01 13:24:15","summary":"Simon Dumenco goes after the selection of Arianna Huffington for the Fred Dressler Lifetime Achievement Award by Syracuse University’s S.I. Newhouse School of Public Communications in a biting AdAge commentary. Dumenco writes that a school that..."}