Persuasive e-Marketing
e-Marketing tips, trends, advice and analysis with an eCommerce slant
Latest Content
Email Marketing Goes Social with Silverpop - 41 days ago
When we met with some folks from Silverpop for lunch at the DMA08 show in Vegas last week, we were really excited to hear about their developments with email marketing going social.It’s what Silverpop is calling “Share-to-Social” -... Topics: Carolyn Gardner, Conversion, email experts, facebook, myspace, silverpop, Sitebrand, social marketing, Social Media, social networking, whitepaper
Holiday Email Tips–Go Beyond Simply Sending More - 43 days ago
I recently had the pleasure of contributing to Constant Contact’s Hints&Tips e-Newsletter. I was specifically tasked with sharing five B2C holiday email tips and five B2B holiday email tips. Under the headline “Holiday Email Tips... Topics: B2B, B2C, Carolyn Gardner, Constant Contact, Conversion, eCommerce, holiday email tips, Sitebrand
Just back from the DMA08 Conference & Exhibition in Las Vegas! If you’re following us on Twitter, you would know this already (psst - that’s a hint to click the twitter link and start following us if you’re not already). Anyhow the show was...
Topics: Carolyn Gardner, Conversion, DMA08, eCommerce, John Greco, Optimization, Personalization, Segment&Serve, Sitebrand, Ty Pennington, web personalization
Topics: Carolyn Gardner, Conversion, DMA08, eCommerce, John Greco, Optimization, Personalization, Segment&Serve, Sitebrand, Ty Pennington, web personalization

Kids in car dealerships - 52 days ago
A good friend of mine, who I have known since high school works in a car dealership. We talk quite often about the trials and tribulations, pros and cons, even the risks and rewards of our chosen career paths. I always enjoy his perspective on how they... Topics: analysis, analytics, Dan Auns, eCommerce, Optimization, Sitebrand

Another reason to love Montreal: Web Analytics Wednesday - 53 days ago
It has been just shy of a year since I started blogging for Sitebrand. For those of you who have been reading my blog since I started writing over a year ago (my mom and fiancee), and those who have been reading, commenting and emailing, thanks for... Topics: first time visitor, Jim Cain, Sitebrand































