The UK spent €3500 in online advertising during 2007, according to a recent study by PricewaterhouseCoorpers and the World Advertising Research Centre (WARC). Online advertising grew 38% during 2007, taking a market share of 15.3% of all UK ad...
Topics: Online Economy

{"title":"2009 the Year of Online Brand Marketing","post_url":"http:\/\/blog.eucap.com\/online-economy\/2009_the_year_of_online_brand.html","feed_url":"http:\/\/blog.eucap.com\/index.xml","author":"paule","date":"2008-04-14 07:57:34","summary":"The UK spent €3500 in online advertising during 2007, according to a recent study by PricewaterhouseCoorpers and the World Advertising Research Centre (WARC). Online advertising grew 38% during 2007, taking a market share of 15.3% of all UK ad..."}

A Harvard Business Review article identifies four deficiencies of corporate executives for founding businesses . These qualities work for Executives in Corporations, but become Achilles' heels for those same individuals when they try to startup...
Topics: Creative Class

{"title":"Executives Don't Make Good Entrepreneurs","post_url":"http:\/\/blog.eucap.com\/creative-class\/executives_dont_make_good_entr.html","feed_url":"http:\/\/blog.eucap.com\/index.xml","author":"paule","date":"2008-03-10 07:31:58","summary":"A Harvard Business Review article identifies four deficiencies of corporate executives for founding businesses . These qualities work for Executives in Corporations, but become Achilles' heels for those same individuals when they try to startup..."}

You expect a scrappy insurgent startup to talk Disruption . Hearing IBM talking "disruption" is, however, much more amusing. IBM's last report on the media sector is entitled The End of Advertising as we Know It . The report does not pull...
Topics: Electronic Marketplaces

{"title":"Advertising Market Disruption According to IBM","post_url":"http:\/\/blog.eucap.com\/electronic-marketplaces\/advertising_market_disruption.html","feed_url":"http:\/\/blog.eucap.com\/index.xml","author":"paule","date":"2008-01-29 06:07:06","summary":"You expect a scrappy insurgent startup to talk Disruption . Hearing IBM talking \"disruption\" is, however, much more amusing. IBM's last report on the media sector is entitled The End of Advertising as we Know It . The report does not pull..."}

Brand marketing has different metrics to online sales marketing. Brand recall and engagement measure the first, sales conversion rates measure the second. New web2.0 web sites, social networks and video sites, are notorious for low conversion rates . New.
Topics: Online Economy

{"title":"Ad "receptivity" High for Online Video Advertising","post_url":"http:\/\/blog.eucap.com\/online-economy\/ad_receptivity_high_for_online.html","feed_url":"http:\/\/blog.eucap.com\/index.xml","author":"paule","date":"2008-01-04 04:26:35","summary":"Brand marketing has different metrics to online sales marketing. Brand recall and engagement measure the first, sales conversion rates measure the second. New web2.0 web sites, social networks and video sites, are notorious for low conversion rates . New."}

Exactly one year ago, the tu.tv team spent a white night launching their baby. And as one of the proud parents, I insist on showing you a video of Jon Elosegui and his team installing the first tu.tv server . Thirty servers and over ten Gbits of.
Topics: Technology Investment

{"title":"First Year Anniversary for tu.tv","post_url":"http:\/\/blog.eucap.com\/technology-investment\/first_year_anniversary_for_tutv.html","feed_url":"http:\/\/blog.eucap.com\/index.xml","author":"paule","date":"2007-12-20 06:53:59","summary":" Exactly one year ago, the tu.tv team spent a white night launching their baby. And as one of the proud parents, I insist on showing you a video of Jon Elosegui and his team installing the first tu.tv server . Thirty servers and over ten Gbits of."}