Sports Marketing 2.0 | Pat Coyle
Sports Marketing 2.0
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UserPlane gains traction in sports - 18 days ago
I saw a press release tonight about UserPlane.com and thought I’d share some of it here. I really like the guys over there. Very smart and a pleasure to work with. They’ve been very solid partners for us this year as we’ve established... Topics: sports marketing, userplane
Super Bowl TV spots going fast - 29 days ago
From SBJNBC has sold 85 percent of its advertising inventory for Super Bowl XLIII, which leaves only about 10 of 67 in-game spots remaining, SportsBusiness Journal/Daily has learned. That leaves an astoundingly low number left to sell a full five months.. Topics: sports marketing
We’re just finishing preparations for our Sports 2.0 Summit coming up tomorrow, Sept 10, at Dodger Stadium in Los Angeles. I visited Dodger Stadium for the first time yesterday to check on the venue and make final preparations. It’s gonna be..
Topics: sports marketing
Topics: sports marketing
How I discovered “mobile widgets” - 41 days ago
Do you remember the first moment you discovered “mobile” widgets? I do. I was standing in the SF Giants locker room, right next to the dessert table as I recall, after our Sports 2.0 VIP Summit back in May. It had been a long day, and I had... Topics: mobile, plusmo, sports marketing, widgets
Sports sites deliver the “engagement” brands seek - 42 days ago
I got a free copy of a Jupiter Research report: “Engagement, Defining and Encouraging User Engagement,” and found a few interesting points.Here’s a quick excerpt: A new set of consumer behaviors—loosely defined as... Topics: sports marketing











