I saw a press release tonight about UserPlane.com and thought I’d share some of it here. I really like the guys over there. Very smart and a pleasure to work with. They’ve been very solid partners for us this year as we’ve established...
Topics: sports marketing, userplane

From SBJNBC has sold 85 percent of its advertising inventory for Super Bowl XLIII, which leaves only about 10 of 67 in-game spots remaining, SportsBusiness Journal/Daily has learned. That leaves an astoundingly low number left to sell a full five months..
Topics: sports marketing

We’re just finishing preparations for our Sports 2.0 Summit coming up tomorrow, Sept 10, at Dodger Stadium in Los Angeles. I visited Dodger Stadium for the first time yesterday to check on the venue and make final preparations. It’s gonna be..
Topics: sports marketing

Do you remember the first moment you discovered “mobile” widgets? I do. I was standing in the SF Giants locker room, right next to the dessert table as I recall, after our Sports 2.0 VIP Summit back in May. It had been a long day, and I had...
Topics: mobile, plusmo, sports marketing, widgets

I got a free copy of a Jupiter Research report: “Engagement, Defining and Encouraging User Engagement,” and found a few interesting points.Here’s a quick excerpt: A new set of consumer behaviors—loosely defined as...
Topics: sports marketing