Online Marketing Banter
Online Marketing Banter is a blog by James Duthie, an Australian digital marketer with over 5 years experience in the industry. The blog attempts to take a lighter look at the latest news and issues facing the online marketing industry.
Latest Content
Who’s to blame for the social media campaign - 18 days ago
The current Toyota social media “pitch off” has created debate far and wide across the Interwebs (background here). It has even attracted the attention of leading global industry analyst Jeremiah Owyang. In many ways, the topic has become a. Topics: James' rant, Social media
A case study in what social media can’t do… - 32 days ago
The words “social media expert/guru/strategist” are practically insults these days. And you’d have to say with fairly good reason. The web is awash with “social media experts” making bold claims of how it will change ... Topics: James' rant, SEM, Social media
Manweek: Another project worth talking about - 40 days ago
A couple of weeks ago I wrote a post entitled 10 social media projects worth talking about, highlighting the great work a number of charities were doing online. Today I have another project to add to the list. It’s a project I’ve had a... Topics: Social causes
Is social now a compulsory SEO skill? - 46 days ago
SEO and social have been interrelated disciplines for years. Good social media execution drives positive SEO results. In fact, I read recently that 28% of search results are social sites. Yet they’re still two distinct arts. One aims to satisfy... Topics: SEO, Social media
Podcast with Small Business Big Marketing - 47 days ago
I recently had the pleasure of doing an interview with Tim Reid & Luke Moulton from Small Business Big Marketing. The boys were nice enough (or silly enough) to ask me to be a guest on their show, which was a lot of fun. Tim & Luke’s... Topics: Google, Interviews, SEO, Social media






























