By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math…$100K Spend X 5:1 ROI = $500K Revenue - $100K Spend = $400K Total Revenue$500K Spend X 2:1 ROI = $1Mill Revenue - $500K Spend =.

{"title":"I Must Not Understand The New Math","post_url":"http:\/\/www.oilman.ca\/sem\/i-must-not-understand-the-new-math\/","feed_url":"http:\/\/www.oilman.ca\/feed\/","author":"oilman","date":"2009-07-16 11:45:45","summary":"By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it’s the new math…$100K Spend X 5:1 ROI = $500K Revenue - $100K Spend = $400K Total Revenue$500K Spend X 2:1 ROI = $1Mill Revenue - $500K Spend =."}

I have a minor medical condition called trigeminal neuralgia and it recently started flaring up a tiny bit. Nothing major but it’s been in remission for months and decided to see if bing had any news on new treatments etc so did this search:...
Topics: bing, duplicate content, MSN

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In the arms race of SEO it seems to me in the past couple years we’ve forgotten some of the basics. We’re all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client...
Topics: client communications

{"title":"Client Communications - The Old Black","post_url":"http:\/\/www.oilman.ca\/sem\/client-communications-the-old-black\/","feed_url":"http:\/\/www.oilman.ca\/feed\/","author":"oilman","date":"2009-06-30 11:27:56","summary":"In the arms race of SEO it seems to me in the past couple years we’ve forgotten some of the basics. We’re all focused on our cool tools are and fancy monthly reports. I see so many people stumbling over the basics of effective client..."}

…and why that might change.1. It’s Too Much WorkWell, it’s not really but I think I have personally set the bar too high and I want everything I write to be awesome and well received by the readers. We already know from past blog posts..

{"title":"Why I Don\u2019t Blog Too Much\u2026","post_url":"http:\/\/www.oilman.ca\/random\/why-i-dont-blog-too-much\/","feed_url":"http:\/\/www.oilman.ca\/feed\/","author":"oilman","date":"2009-06-19 11:06:13","summary":"…and why that might change.1. It’s Too Much WorkWell, it’s not really but I think I have personally set the bar too high and I want everything I write to be awesome and well received by the readers. We already know from past blog posts.."}

Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to several...
Topics: MSN

{"title":"Just bing it","post_url":"http:\/\/www.oilman.ca\/sem\/msn\/just-bing-it\/","feed_url":"http:\/\/www.oilman.ca\/feed\/","author":"oilman","date":"2009-06-08 13:05:39","summary":"Last week Microsoft launched bing and invited a bunch of people to hang out in Bellevue for a couple days and get indoctrinated provide feedback. I like a lot of what I saw using both my eyes (one is good and one is evil). I also mouthed off to several..."}