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So we have arrived at the 4th and last part of this series. It all started with what seemed to be a trademark battle between T-Mobile and the tech blog EngadgetMobile, and in the past three episodes of the Magenta Lessons, we’ve covered some very...
Topics: Marketing
Topics: Marketing
Magenta Lessons, Part 3: A Designer’s Guide To Trademarks - 497 days ago
In this part of the Magenta Lessons, we will take a look at trademarks in the business world, and why it is important for graphic designers to know about this subject. You will also find a 1-page Trademark & Copyright Factsheet for Designers (free... Topics: Brands, Design, Marketing
Magenta Lessons, Part 2: The Role of Brands in Marketing - 567 days ago
The Magenta Lessons consist of four installments: Design and Colors, Marketing, Trademarks and Public Relations. This is the 2nd part, in which we are discussing brands and how important they are in today’s world.When was the last time you had a... Topics: Brands, Marketing
Engadget.com vs. Telekom: What’s in it for us? - 586 days ago
An interesting battle is going on between a popular technology blog and a major telecommunications company as I am writing this post. In the spotlight: a questionable letter, a vast outcry in the blogosphere and the overall question if a company has the.. Topics: Brands, News






