We’ve all heard the term “reputation management” as it applies to businesses. It’s really what every good PR professional or PR firm considers the central focus of their job.  But consider this take: the notion of...

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General Mills, Target, Best Buy, and Fingerhut Bare It All at Interactive Marketing Confab So, you wonder, do major consumer brands “get” social media, or are they even starting to deal with it at all yet in any meaningful ways?  Well,...

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You Have to Love How One Beer Company Does Corporate Blogging Corporate blogging is still a little understood art.  And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging?  Guess again....

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No, I’m not talking about the relatives of your blogger friends. I’m talking about a term that’s becoming as frequently used in the PR business as “media relations.” How PR professionals interact with bloggers is taking on..

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Big happenings yesterday, with Yahoo announcing it will endorse the “OpenSocial” tech spec that was initiated by Google and is also backed by MySpace, Ning, and several others. Yahoo and Google also said, on a conference call they organized...

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