The Net-Savvy Executive

Thinking about social media, reputation management, and market intelligence for business

?Tags for The Net-Savvy Executive

What's this?
Tags are super-short descriptions of people
and sites. Tags describe you and your sites
so others can easily find you. Tag people and
sites to describe them to the community and
return to them in the future.

(ex: Xbox 360, Mom, Social Media)

Latest Content

Without Internet access, there are no Internet media—no "social media." Unless you've worked in network infrastructure, you probably don't think about it, but a lot of work and investment go into providing Internet access, whether.
Topics: , ,
Is it a problem of overpromising/underdelivering, or are people developing these unrealistic expectations on their own? Either way, I'm seeing more examples of people who seem surprised that software doesn't do all of the work in social media...
Topics:
I try not to be too obnoxious with my iPhone, but it's hard to avoid being impressed with how it's changed my expectations about mobile computing. I've been wondering when social media analysis apps would start showing up, and now...
Topics:
Think of your favorite model or metrics for measuring social media activity. Flip through Olivier Blanchard's presentation on social media ROI. Now, with that in your head, read Tom Davenport's 2007 book, Competing on Analytics. How far do you...
Topics:
Measuring Social Media must be the new black. Everybody's doing it—the in-crowd is, at least, and the rest are starting to realize they're missing something. Just look at the agencies who've suggested their own take on the little black..
Topics: ,