The Net-Savvy Executive
Thinking about social media, reputation management, and market intelligence for business
Latest Content
Visualizing the African Internet - 17 days ago
Without Internet access, there are no Internet media—no "social media." Unless you've worked in network infrastructure, you probably don't think about it, but a lot of work and investment go into providing Internet access, whether. Topics: africa, infrastructure, International
On the (Non-) Automation of Insight - 45 days ago
Is it a problem of overpromising/underdelivering, or are people developing these unrealistic expectations on their own? Either way, I'm seeing more examples of people who seem surprised that software doesn't do all of the work in social media... Topics: Social media analysis
Taking Social Data To Go - 54 days ago
I try not to be too obnoxious with my iPhone, but it's hard to avoid being impressed with how it's changed my expectations about mobile computing. I've been wondering when social media analysis apps would start showing up, and now... Topics: Social media analysis
Linking Social Media to Intelligence - 69 days ago
Think of your favorite model or metrics for measuring social media activity. Flip through Olivier Blanchard's presentation on social media ROI. Now, with that in your head, read Tom Davenport's 2007 book, Competing on Analytics. How far do you... Topics: Intelligence
Agency Approaches to Measuring Social Media - 74 days ago
Measuring Social Media must be the new black. Everybody's doing it—the in-crowd is, at least, and the rest are starting to realize they're missing something. Just look at the agencies who've suggested their own take on the little black.. Topics: Measurement, Social Media




























