Mommies Clique

Mommies Clique, a new offering from Schneider Associates's Social Marketing practice, provides a real parent perspective on consumer products and services.

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(ex: Xbox 360, Mom, Social Media)

Latest Content

Today’s MediaPost Daily–a must read for any marketer–talks about the reality of convergence — across platforms, media and marrketing in general. Every marketer worth talking to today knows that digital influence and...
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Mommies in Mommies Clique have recently have been seeing quite a bit on Twitter and other social nets about Wal*Mart’s new Money Saving Community Project called “Eleven Moms”  Yes, only ELEVEN MOMS across the USA–only...
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I am on the road pitching Mommies Clique in Chicago this week, actively recruiting Chief Mommie Organizers (CMOs) in Chicago, San Fran and New York! Know anyone?  Someone told me about a new community called Savvy Auntie.  What a cool idea! ...
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Mommies Clique was founded on the idea that the best way to reach moms is to create messages by moms, in their terms.  Now it looks as though other companies are capitalizing on similar, parallel themes …Omnicom Group has recently announced the...
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It seems Hewlett Packard is reaching out to moms in an attempt to build some brand evangelism. HP has given mommy blogger, Stephanie Precourt $250 toward the BlogHer conference in San Francisco on July 18-20 and donated an additional $250 for an...
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