Mission Driven Marketing
Make a Profit. Make a Difference. Empower your business, or non-profit social enterprise with tools and resources that will enable you to impact your bottom line and the world around you.
Latest Content
Spin on Cause Marketing Strategy Stirs Controversy - 551 days ago
Photo by Brave New FilmsThere’s certainly no shortage of topics that can fuel controversy these days, and sometimes it can come up in unexpected ways. Especially when you ask for opinions about subjects that people are passionate about. You never... Topics: business, strategy
Lunchtime Meetup with Photographer Brad Crooks - 574 days ago
Spur of the moment interview during a lunch meetup with Photographer Brad Crooks. Brad talks about how he has developed a relationship with 150 newspapers across the country worth 6 million readers leading to free travel all over the world. Topics: Brad Crooks, marketing, networking, newspapers, photography, Uncategorized
Making Impact in a Noisy World - 596 days ago
Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.David Shenk, in his book “Data Smog: Surviving the Information Glut” states that in 1971 we were exposed to an average... Topics: impact, Ken McArthur
One of the greatest benefits of engaging in social media tools, like Facebook and Twitter, is meeting and developing relationships with outstanding people you wouldn’t otherwise have an opportunity to meet. And one of the most exceptional people I..
Topics: Dr. Mani, fundraising, impact, marketing, mission
Topics: Dr. Mani, fundraising, impact, marketing, mission
Can a Mission Statement Help you have Impact? - 602 days ago
How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish... Topics: impact, Ken McArthur, mission, mission statements, purpose, strategy, vision









