I'm sometimes criticized by the e-mail marketing community for my belief that e-mail marketing is essentially "free".  This audience points out that it takes human beings to create e-mail marketing campaigns, and those human beings cost...

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Few letter changed direct marketing more than WWW. Prior to the mid-1990s, we pushed our message to the customer. And if we didn't push our message to the customer, the customer didn't buy from us unless she specifically requested a catalog....
Topics: Multichannel Forensics

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If there is one customer you want to acquire, it is a customer who participates in a variety of activities within your brand. Multichannel Forensics projects repeatedly indicate that customers who exhibit a variety of behaviors are customers that are...
Topics: Multichannel Forensics

{"title":"Multichannel Forensics A to Z: Variety","post_url":"http:\/\/minethatdata.blogspot.com\/2008\/09\/multichannel-forensics-to-z-variety.html","feed_url":"http:\/\/minethatdata.blogspot.com\/atom.xml","author":null,"date":"2008-09-13 23:00:00","summary":"If there is one customer you want to acquire, it is a customer who participates in a variety of activities within your brand. Multichannel Forensics projects repeatedly indicate that customers who exhibit a variety of behaviors are customers that are..."}

From ESPN's own ombudsman , via Pro Football Talk : "... a degree of multiplatform corporate synergy that often feels so relentless and all-encompassing that ESPN's heaviest viewers go berserk from time to time." This is a danger of...
Topics: ESPN

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Multichannel Merchant published an article titled " Print Catalogs Still Rule, Survey Shows ". The first sentence says " If you think the print catalog is a dying channel, you better think again. " Sounds like an agenda will be...
Topics: Abacus, DMA, Multichannel Merchant

{"title":"Debunking An Article\/Study: Catalogs Still Rule?","post_url":"http:\/\/minethatdata.blogspot.com\/2008\/09\/debunking-articlestudy-catalogs-still.html","feed_url":"http:\/\/minethatdata.blogspot.com\/atom.xml","author":null,"date":"2008-09-07 21:30:00","summary":"Multichannel Merchant published an article titled " Print Catalogs Still Rule, Survey Shows ". The first sentence says " If you think the print catalog is a dying channel, you better think again. " Sounds like an agenda will be..."}