The Meme Ocean and the Art of Zen RetweetingToday, I get to play Devil’s Advocate. Today the quite brilliant, smashing, blunt, and brazen ladies of Outspoken Media declared “the suck” on Twitter’s new RT feature. After reading it,.
Topics: SEO

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*(But Were Afraid To Ask)What follows is a survey I completed for a student at Alverno College today.  I think it’s interesting what students, hearing about SEO and SEM, want to know about the field. What follows is the survey of 37 questions I...
Topics: Business Philosophy, everything you wanted to know about an seo professional, Keyword Analysis, questions to an seo, SEM, SEO, SMO, SMX Advanced, Social Media, Twitter, Weird Search News

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The problem is simple. It's something we've all known since high school physics: Newton's 2nd Law of Motion: for every action, there is an equal and opposite reaction (i.e. the ripple). The way you've been selling your SEM is backwards;...
Topics: B2B Search Marketing, Business Philosophy, how to sell search engine marketing, Interactive Sales, ripple effect, selling sem services, SEM, SEO

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Red Herrings, The Social Google, and a Directionless AlgorithmDavid Harry (a.k.a. The Gypsy), a fellow search geek and publisher of the Fire Horse Trail and the SEO Dojo, wrote a truly stunning piece yesterday on Google’s social search efforts. On..
Topics: Business Philosophy, directionless algorithm, Google, google algorithm, google red herrings, SEM, SEO, Social Media, the social google

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Earlier this week, Dana Lookadoo (Lookadoo), Shana Albert (NannyTweeting), and I came up with a new way to show your Twitter love. #SEMCrush. Don’t get me wrong, #FollowFriday is great. It’s just that with every new person that you want to...
Topics: SEO

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