Micro Persuasion

Steve Rubel explores how technology is revolutionizing PR and marketing.

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Latest Content

LinkedIn and Twitter announced a status update syncing arrangement yesterday. From LinkedIn ... "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services...
I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what's new. I like how they show you "trends from friends." In the process, I am discovering that...
Two new studies point to a growing divide in how moms and kids communicate and are influenced... First up, Nielsen/Pete Blackshaw's  Pocket Guide to Social Media and Kids : "In the hands of children and tweens, today’s cell phones..
During the first fifteen of years of the Internet's gestation, we searched the web unassisted. In the second era, we'll do so with the curated assistance of our social networks - and be able to spot trends from friends. As we wrote in our search.
I have an Amazon Kindle but I never use it. However, I constantly use the iPhone Kindle reader - and it has me buying a lot more books. The Kindle Reader for the iPhone got a nice update last night (see the bottom of this page for details). It now...