Micro Persuasion
Steve Rubel explores how technology is revolutionizing PR and marketing.
Latest Content
How Search Will Revolutionize Social Networking - 2 days ago
Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year's end. According to Google Insights, related searches are up 3,000% over the last four years. It has a ways... Topics: Advertising, Facebook, Google, Microsoft, MySpace, PR, Search, Social Networking, Trends
The World's Clicks Don't Always Tell the Truth - 3 days ago
The following is also my column in next week's AdAge... The dirty little secret in the blogosphere is that bloggers get free books - and lots of them. Often they show up without anyone asking. Most of the ones on... Topics: Bill Tancer, Click, Hitwise, Marketing, Numerati, Research, Search
How Globalization Handed One Blogger a Big Scoop - 5 days ago
Philipp Lenssen has long been one of my favorite bloggers. He co-authors one of the best blogs on Google, which is also one of my obsessions. Today he scored a big scoop. Google's long awaited web browser is launching tomorrow.... Topics: Blogoscoped, Google, Journalism, Philipp Lenssen, PR, Weblogs
In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for...
Topics: Community, Culture, Edelman, Event Coverage, Marketing, PDF, PR, Search, Social Networking, Trends
Topics: Community, Culture, Edelman, Event Coverage, Marketing, PDF, PR, Search, Social Networking, Trends
Lifestream Links - 9 days ago
Over the last few months I have been blogging a lot less than I really would like to. I have so much I want to say here and often so little time to write thoughtful essays. There are weeks I... Topics: Facebook, Friendfeed, Research, RSS, Search, Shameless Promotion, Social Networking, Twitter, Weblogs

























