Micro Persuasion

Steve Rubel explores how technology is revolutionizing PR and marketing.

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Latest Content

Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year's end. According to Google Insights, related searches are up 3,000% over the last four years. It has a ways...
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The following is also my column in next week's AdAge... The dirty little secret in the blogosphere is that bloggers get free books - and lots of them. Often they show up without anyone asking. Most of the ones on...
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Philipp Lenssen has long been one of my favorite bloggers. He co-authors one of the best blogs on Google, which is also one of my obsessions. Today he scored a big scoop. Google's long awaited web browser is launching tomorrow....
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In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for...
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Lifestream Links - 9 days ago
Over the last few months I have been blogging a lot less than I really would like to. I have so much I want to say here and often so little time to write thoughtful essays. There are weeks I...
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