Copywriting Tips By Michel Fortin
Copywriting Tips, News, And Ideas By a Top Copywriter
Latest Content

Social Media Isn’t Dead, But It Can Be Deadly - 3 days ago
I love social media. And I love trying and testing new stuff. If there’s some new social media tool, website, or community, I’ll be one of the first ones to try it out.But there is a limit. And I think we need to be careful. Because... Topics: abuse, affiliate, armand morin, brian clark, community, consciousness, facebook, fear, hype, Internet, marketer, Marketing, myspace, opportunity, party, persuasion, product, Social, Social Media, social networking, speaking, television, testing, twitter, value, visibility

How to Extract Doubt From Your Sales Copy - 12 days ago
A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way.What am I talking about?No,... Topics: advertising, biopsy, cancer, claim, copywriter, Copywriting, doubt, evidence, gary bencivenga, mammogram, Marketing, mri, proof, Psychology, scarff bloom richardson, Selling, speaking, testing, Tips, ultrasound

It’s Not About Facebook, It’s About Integrity - 13 days ago
As expected, my last blog post generated quite a number of comments. Some were insightful, even a few of the negative ones, and I appreciate them all. Thank you.However, from most of the comments I’ve read, including some of the positive ones,. Topics: behavior, Blog, clarity, entitlement, explanation, extortion, facebook, Ideas, integrity, mindset, Opinions, Personal, respect, scarcity, theft, video

Did Larry Winget Go Overboard? - 16 days ago
If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems.No, I’m not talking about the contested elections in Iran.I’m talking about the. Topics: attention, belief, brand, business, commercial, consultant, consulting, Darren Rowse, ed dale, facebook, fan, friend, Internet, john reese, Larry Winget, legal, marketer, Marketing, mentor, money, opinion, perry marshall, Psychology, question, reputation, sales, Selling, Social, sylvie fortin, value

The Oft-Confused Features And Benefits - 19 days ago
Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”This is one of the most quoted passages in marketing in trying to explain the difference between features and benefits. However,.. Topics: article, benefit, copywriter, Copywriting, emotion, feature, Marketing, motive, product, Psychology, salesletter, salesperson, Selling, success, Tips


































