In The Death of The Salesletter, I talked about hiding content so it could open up based on a user’s actions and thereby personalizing the salesletter, dynamically, on the fly.You can hide content on the same sales page, making the page look shorter...
Topics: Articles, code, content, copywriter, copywriting, css, faq, html, interactivity, javascript, personalization, salesletter, selling, tips, toggle, window

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I wrote this article way back in 1998. It seems to have made a resurgence, especially with today’s economy. So I said to myself, “Why not republish it?” So here it is. Enjoy!If there is something about which I’m pretty adamant, it’s the idea of.
Topics: Articles, bliss, business, customer, focus, happiness, hate, hype, jack trout, jim rohn, joseph campbell, joy, love, market, marketing, money, perception, positioning, profit, prospect, relationship, secret, solution, success, uniqueness, value

{"title":"The Greatest Marketing Secret of All Time","post_url":"http:\/\/www.michelfortin.com\/greatest-marketing-secret-time\/","feed_url":"http:\/\/www.michelfortin.com\/feed\/","author":null,"date":"2009-11-03 10:15:14","summary":"I wrote this article way back in 1998. It seems to have made a resurgence, especially with today\u2019s economy. So I said to myself, \u201cWhy not republish it?\u201d So here it is. Enjoy!If there is something about which I\u2019m pretty adamant, it\u2019s the idea of."}

If you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video.Called “crowdsourcing,” this relatively new outsourcing technique — I say...
Topics: crowdsourcing, free, freelance, media, Michel Fortin, money, News, outsourcing, planning, risk, skill, success, sylvie fortin, training, video, webinar, work, workaholics4hire

{"title":"Crowdsource Your Way to Success","post_url":"http:\/\/www.michelfortin.com\/crowdsource-success\/","feed_url":"http:\/\/www.michelfortin.com\/feed\/","author":null,"date":"2009-11-02 10:01:54","summary":"If you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video.Called \u201ccrowdsourcing,\u201d this relatively new outsourcing technique \u2014 I say..."}

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?”Since my coaching students also get access to any of my digital programs, they also..
Topics: advertising, Articles, copywriter, copywriting, course, david garfinkel, marketer, marketing, salesletter, student, success, tips, website

{"title":"New To Copywriting? Start Here...","post_url":"http:\/\/www.michelfortin.com\/new-to-copywriting-start-here\/","feed_url":"http:\/\/www.michelfortin.com\/feed\/","author":null,"date":"2009-10-28 08:04:54","summary":"As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, \u201cI\u2019m new to copywriting, where do I start?\u201dSince my coaching students also get access to any of my digital programs, they also.."}

A few weeks ago, we wanted to update our family photos since all our kids have grown up, and we wanted something more recent.So we had a complete family photography session done by a local executive photographer, Luc St-Amour.“Isn’t our family...
Topics: family, image, Michel Fortin, News, photo, photographer, sylvie fortin, thumbnail, wedding

{"title":"The Fortin Clan Photos","post_url":"http:\/\/www.michelfortin.com\/fortin-clan\/","feed_url":"http:\/\/www.michelfortin.com\/feed\/","author":null,"date":"2009-10-25 08:09:53","summary":"A few weeks ago, we wanted to update our family photos since all our kids have grown up, and we wanted something more recent.So we had a complete family photography session done by a local executive photographer, Luc St-Amour.\u201cIsn\u2019t our family..."}