I love social media. And I love trying and testing new stuff. If there’s some new social media tool, website, or community, I’ll be one of the first ones to try it out.But there is a limit. And I think we need to be careful. Because...
Topics: abuse, affiliate, armand morin, brian clark, community, consciousness, facebook, fear, hype, Internet, marketer, Marketing, myspace, opportunity, party, persuasion, product, Social, Social Media, social networking, speaking, television, testing, twitter, value, visibility

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A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way.What am I talking about?No,...
Topics: advertising, biopsy, cancer, claim, copywriter, Copywriting, doubt, evidence, gary bencivenga, mammogram, Marketing, mri, proof, Psychology, scarff bloom richardson, Selling, speaking, testing, Tips, ultrasound

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As expected, my last blog post generated quite a number of comments. Some were insightful, even a few of the negative ones, and I appreciate them all. Thank you.However, from most of the comments I’ve read, including some of the positive ones,.
Topics: behavior, Blog, clarity, entitlement, explanation, extortion, facebook, Ideas, integrity, mindset, Opinions, Personal, respect, scarcity, theft, video

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If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems.No, I’m not talking about the contested elections in Iran.I’m talking about the.
Topics: attention, belief, brand, business, commercial, consultant, consulting, Darren Rowse, ed dale, facebook, fan, friend, Internet, john reese, Larry Winget, legal, marketer, Marketing, mentor, money, opinion, perry marshall, Psychology, question, reputation, sales, Selling, Social, sylvie fortin, value

{"title":"Did Larry Winget Go Overboard?","post_url":"http:\/\/www.michelfortin.com\/larry-winget-overboard\/","feed_url":"http:\/\/www.michelfortin.com\/feed\/","author":null,"date":"2009-06-19 13:09:14","summary":"If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems.No, I’m not talking about the contested elections in Iran.I’m talking about the."}

Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”This is one of the most quoted passages in marketing in trying to explain the difference between features and benefits. However,..
Topics: article, benefit, copywriter, Copywriting, emotion, feature, Marketing, motive, product, Psychology, salesletter, salesperson, Selling, success, Tips

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