Melodies in Marketing
Playing Frisbee in the Garden of Business and Design
Latest Content
Is Bisphenol-A Safe or Not? - 16 days ago
Bisphenol-A is a highly contentious but widely chemical used in the production of plastics, particularly polycarbonates (U.S. Number-7). Secondly, it’s often used to make epoxy resins which are used as coatings on the inside of most food and... Topics: bpa, consumer products, fda, green chemistry, health, plastics, polycarbonate, safety, Sustainability
Green News Roundup - 18 days ago
ConsumerReports Claims EnergyStar Standards are Weak - After testing several manufacturer appliances certified under the U.S. EPA program, the magazine’s investigation found many had used more energy under normal use than the standard’s... Topics: Corporate Social Responsibility, Design, green news, Innovation, Marketing, Sustainability
The Green Song - 22 days ago
[Video Link for Email/Other Subscribers - 1min]Sometimes in order to see substance you have to poke fun of all that is around us. In doing so, we can step outside ourselves to see the larger picture and unearth the deep-seated values that support our... Topics: Communication, Green Business, green marketing, greenwashing, Marketing, Sustainability, Video
Life Cycle Analysis by MTS - 25 days ago
[Video Link for Email/Other Subscribers - 10min]Since beginning to learn about product sustainability over the last four months, I must say that it has been both daunting and rewarding. Here’s a quick rundown:Comprehensive product sustainability... Topics: Design, Green Design, Management, mts, smart, Sustainability, sustainable product development, sustainable products, sustainable standards
Interview with Wal-Mart’s Sustainability Director - 28 days ago
[Video Link for Email/Other Subscribers - 8.5min]Janelle Kearsley gives us an interesting look inside how Wal-Mart is building sustainability into its culture through educating buyers, and establishing networks with diverse 3rd party collaborators.... Topics: certification, Corporate Social Responsibility, green category management, New Product Development, Retail, Sustainability, sustainable product design, sustainable product development, sustainable products, sustainable retail, wal-mart














