The PR industry is in a state of flux with increasing emphasis on the digital and social side of communications.   In the context of digital PR, social media and search engine optimization can work together to compound results.  As PR efforts continue.
Topics: Blog PR, digital pr, readiness, SEO, Social Media

{"title":"Testing SEO & Social Media Readiness: 6 Questions","post_url":"http:\/\/www.mediarelationsblog.com\/276\/testing-seo-social-media-readiness-6-questions\/","feed_url":"http:\/\/www.mediarelationsblog.com\/feed\/","author":"toprankblog","date":"2009-08-25 09:42:57","summary":"The PR industry is in a state of flux with increasing emphasis on the digital and social side of communications.\u00a0\u00a0 In the context of digital PR, social media and search engine optimization can work together to compound results.\u00a0 As PR efforts continue."}

PR budgets have been affected just as much as marketing and Public Relations departments in every industry are trying to figure out the  mechanics of how to improve PR effectiveness through social media. At the same time, optimizing news content for...
Topics: SEO, Social Media

{"title":"9 Steps to Leveraging SEO and Social Media for PR","post_url":"http:\/\/www.mediarelationsblog.com\/269\/9-steps-seo-social-media-pr\/","feed_url":"http:\/\/www.mediarelationsblog.com\/feed\/","author":"toprankblog","date":"2009-08-04 06:35:57","summary":"PR budgets have been affected just as much as marketing and Public Relations departments in every industry are trying to figure out the \u00a0mechanics of how to improve PR effectiveness through social media. At the same time, optimizing news content for..."}

Measuring the return on investment from online marketing and PR efforts is essential as an indication of success as well as a feedback mechanism to guide subsequent efforts.Determining the effectiveness of SEO for Public Relations starts with clearly...
Topics: digital pr, PR Measurement, ROI

{"title":"Measuring the ROI of Online Public Relations","post_url":"http:\/\/www.mediarelationsblog.com\/259\/measuring-roi-online-public-relations\/","feed_url":"http:\/\/www.mediarelationsblog.com\/feed\/","author":"toprankblog","date":"2009-07-01 18:14:22","summary":"Measuring the return on investment from online marketing and PR efforts is essential as an indication of success as well as a feedback mechanism to guide subsequent efforts.Determining the effectiveness of SEO for Public Relations starts with clearly..."}

This post is a preview to the presentation that TopRank Online Marketing CEO Lee Odden will be giving at the upcoming Media Relations Summit, New York, NY May 17-19 on Search Engine Optimization Tips for Media Relations.Many public relations...
Topics: news optimization, news seo, search engine optimization, SEO

{"title":"Media Relations Guide to SEO","post_url":"http:\/\/www.mediarelationsblog.com\/250\/media-relations-seo\/","feed_url":"http:\/\/www.mediarelationsblog.com\/feed\/","author":"toprankblog","date":"2009-05-17 11:13:12","summary":"This post is a preview to the presentation that TopRank Online Marketing CEO Lee Odden will be giving at the upcoming Media Relations Summit, New York, NY May 17-19 on Search Engine Optimization Tips for Media Relations.Many public relations..."}

While marketing budgets are being cut or shifted, many companies are holding on to public relations — especially B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR,” tells the story of a company that...
Topics: Reputation Management

{"title":"Digital PR in a Recession is About Building Relationships","post_url":"http:\/\/www.mediarelationsblog.com\/248\/public-relations-recession\/","feed_url":"http:\/\/www.mediarelationsblog.com\/feed\/","author":"toprankblog","date":"2009-03-06 16:38:19","summary":"While marketing budgets are being cut or shifted, many companies are holding on to public relations \u2014 especially B2B companies.\u00a0 A recent story in BtoB Magazine, \u201cMarketers stay in the conversation with PR,\u201d tells the story of a company that..."}