One of the things I enjoy doing is reverse engineering bogus numbers thrown around by supposed 'experts' or start ups. Online advertising is so accountable and data is so prevalent that these wild claims are not to hard to call...
Topics: Online Advertising, Video

{"title":"Internet Math Applied to Video and Social Networks","post_url":"http:\/\/www.MEDIALANDSCAPING.COM\/medialandscaping\/2008\/04\/internet-math-a.html","feed_url":"http:\/\/burk504.typepad.com\/medialandscaping\/rss.xml","author":"burk504","date":"2008-04-11 14:22:35","summary":"One of the things I enjoy doing is reverse engineering bogus numbers thrown around by supposed 'experts' or start ups. Online advertising is so accountable and data is so prevalent that these wild claims are not to hard to call..."}

This report by Pubmatic was passed around the office today. It says that, according to data gathered from the 3,000 sites that Pubmatic manages ad inventory for, small sites earn a higher eCPM's than the larger ones. Many people, including...
Topics: Ad Networks, cpm, pubmatic

{"title":"Pubmatic CPM report very misleading","post_url":"http:\/\/www.MEDIALANDSCAPING.COM\/medialandscaping\/2008\/04\/pubmatic-cpm-re.html","feed_url":"http:\/\/burk504.typepad.com\/medialandscaping\/rss.xml","author":"burk504","date":"2008-04-07 14:19:17","summary":"This report by Pubmatic was passed around the office today. It says that, according to data gathered from the 3,000 sites that Pubmatic manages ad inventory for, small sites earn a higher eCPM's than the larger ones. Many people, including..."}

Duncan Watts, a network-theory scientist who now works at Yahoo, has performed many experiments that disprove the true influence of 'The Influentials'. An article in Fast Company, Is the Tipping Point Toast, lays out Duncan's beliefs that all.
Topics: advertising

{"title":"Are the "Influentials" Dead?","post_url":"http:\/\/www.MEDIALANDSCAPING.COM\/medialandscaping\/2008\/01\/are-the-influen.html","feed_url":"http:\/\/burk504.typepad.com\/medialandscaping\/rss.xml","author":"burk504","date":"2008-01-27 06:08:01","summary":"Duncan Watts, a network-theory scientist who now works at Yahoo, has performed many experiments that disprove the true influence of 'The Influentials'. An article in Fast Company, Is the Tipping Point Toast, lays out Duncan's beliefs that all."}

A panel at the Future TV conference in New York discussed what TV advertising will look like in the future and it sounds strangely familiar to the world of internet display advertising today. As technology evolves to allow targeting down...
Topics: advertising, Television, Video

{"title":"The Future of Television Advertising","post_url":"http:\/\/www.MEDIALANDSCAPING.COM\/medialandscaping\/2008\/01\/the-future-of-t.html","feed_url":"http:\/\/burk504.typepad.com\/medialandscaping\/rss.xml","author":"burk504","date":"2008-01-27 05:44:06","summary":"A panel at the Future TV conference in New York discussed what TV advertising will look like in the future and it sounds strangely familiar to the world of internet display advertising today. As technology evolves to allow targeting down..."}

Mobile evangelists love talking about video on mobile devices and how great it is. I get that pulling up your favorite youtube video at a bar to show your friends is a great use of this, but David Lynch obviously...
Topics: Mobile, video

{"title":"Movies on a cell phone","post_url":"http:\/\/www.MEDIALANDSCAPING.COM\/medialandscaping\/2008\/01\/movies-on-a-cel.html","feed_url":"http:\/\/burk504.typepad.com\/medialandscaping\/rss.xml","author":"burk504","date":"2008-01-08 12:46:07","summary":"Mobile evangelists love talking about video on mobile devices and how great it is. I get that pulling up your favorite youtube video at a bar to show your friends is a great use of this, but David Lynch obviously..."}