In a long time, I came across a book that challenges the core of all that I have learned in my professional education as well as professional career. How how effortlessly so!We are all taught to be trend gazers in numerous murder-by-presentation...
Topics: Business Books

{"title":"Book Recommendation: I love Outliers by Gladwell","post_url":"http:\/\/www.yaxislive.com\/book-recommendation-i-love-outliers-by-gladwell","feed_url":"http:\/\/feeds.feedburner.com\/yaxis","author":"Masoomjanwar","date":"2009-08-23 09:07:09","summary":"In a long time, I came across a book that challenges the core of all that I have learned in my professional education as well as professional career. How how effortlessly so!We are all taught to be trend gazers in numerous murder-by-presentation..."}

I have been wondering how to pick up the threads on this blog and today I got spurred by my shopping experience in Gurgaon.In search of tea-bags and butter, I found myself at a store called Reliance Super in one of the many giant market complexes that...
Topics: Marketing

{"title":"Organised retail or disorganised retail?","post_url":"http:\/\/www.yaxislive.com\/strange-shopping-experiences","feed_url":"http:\/\/feeds.feedburner.com\/yaxis","author":"Masoomjanwar","date":"2009-08-22 09:48:03","summary":"I have been wondering how to pick up the threads on this blog and today I got spurred by my shopping experience in Gurgaon.In search of tea-bags and butter, I found myself at a store called Reliance Super in one of the many giant market complexes that..."}

Let’s face it. Bing has given it hard to Google. That’s why Google rush announced its OS initiative, though it still a year before the Google / Chrome OS becomes available. Quite unlike Google, which loves to do word-of-mouth and grapevine publicity..
Topics: Marketing

{"title":"A Google Operating System: Whaddaya mean?","post_url":"http:\/\/www.yaxislive.com\/a-google-operating-system-whaddaya-mean","feed_url":"http:\/\/feeds.feedburner.com\/yaxis","author":"Masoomjanwar","date":"2009-07-11 11:38:02","summary":"Let\u2019s face it. Bing has given it hard to Google. That\u2019s why Google rush announced its OS initiative, though it still a year before the Google \/ Chrome OS becomes available. Quite unlike Google, which loves to do word-of-mouth and grapevine publicity.."}

Should your sales funnel have 100:1 ratio or 5:1? Should you aim only for the CXO connect or even reach out to the Managers and Application Owners?Inside CRM argues that generating more leads does not necessary lead to more sales, it is the quality of...
Topics: Business

{"title":"Pertinent Thoughts on Sales & What Works","post_url":"http:\/\/www.yaxislive.com\/pertinent-thoughts-on-sales-what-works","feed_url":"http:\/\/feeds.feedburner.com\/yaxis","author":"Masoomjanwar","date":"2009-06-24 10:13:08","summary":"Should your sales funnel have 100:1 ratio or 5:1? Should you aim only for the CXO connect or even reach out to the Managers and Application Owners?Inside CRM argues that generating more leads does not necessary lead to more sales, it is the quality of..."}

I am reading (once again) a book by Tim Bouquet and Byron Ousey titled Cold Steel which actually covers the Mittal pursuit of Arcelor few years back. The coming together of Arcelor and Mittal resulted in formation of world’s largest steel making...
Topics: Business Books

{"title":"Cold Steel is a gripping read","post_url":"http:\/\/www.yaxislive.com\/cold-steel-is-a-gripping-read","feed_url":"http:\/\/feeds.feedburner.com\/yaxis","author":"Masoomjanwar","date":"2009-06-23 09:23:45","summary":"I am reading (once again) a book by Tim Bouquet and Byron Ousey titled Cold Steel which actually covers the Mittal pursuit of Arcelor few years back. The coming together of Arcelor and Mittal resulted in formation of world\u2019s largest steel making..."}