B2B marketers are focused on getting response to their content and outreach initiatives. They want click throughs and replies and inquiries to result from the calls to action they flow through their marketing programs. But, what B2B marketers of complex..
Topics: Attention, B2B Interactive E-Marketing, Creating Conversations, Marketing Content, Storytelling

{"title":"Is Your Content Marketing the Conversation?","post_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/11\/is-your-content-marketing-the-conversation.html","feed_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/rss.xml","author":"ardath","date":"2009-11-05 07:06:47","summary":"B2B marketers are focused on getting response to their content and outreach initiatives. They want click throughs and replies and inquiries to result from the calls to action they flow through their marketing programs. But, what B2B marketers of complex.."}

I don't know about you, but I look forward to digging through all the intelligence that CSO Insights compiles every year about what's happening with sales performance. In fact, this is their 16th year in doing so which pretty much makes them the..
Topics: Measurement, Sales Tools

{"title":"CSO Insights Sales Performance Optimization Survey","post_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/11\/cso-insights-sales-performance-optimization-survey.html","feed_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/rss.xml","author":"ardath","date":"2009-11-04 12:02:49","summary":"I don't know about you, but I look forward to digging through all the intelligence that CSO Insights compiles every year about what's happening with sales performance. In fact, this is their 16th year in doing so which pretty much makes them the.."}

Questions are a staple of our lives. They are what inspire us to explore, learn, achieve, challenge and wonder. Imagine your life for just one day without asking a question — whether out loud or in your head. What the heck would you do all day long?...
Topics: Marketing Content, Relevance, Storytelling

{"title":"Answer Questions with Content","post_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/11\/answer-questions-with-content.html","feed_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/rss.xml","author":"ardath","date":"2009-11-01 13:30:30","summary":"Questions are a staple of our lives. They are what inspire us to explore, learn, achieve, challenge and wonder. Imagine your life for just one day without asking a question \u2014 whether out loud or in your head. What the heck would you do all day long?..."}

B2B marketers are so used to talking about their products that they forget about what makes them unique to specific markets. You've got to get your marketing content refined down to nuances to attract prospects who will become buyers. Why? Because,...
Topics: Attention, Marketing Content, Relevance, Storytelling

{"title":"What Nuances Differentiate Your Company?","post_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/10\/what-nuances-differentiate-your-company.html","feed_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/rss.xml","author":"ardath","date":"2009-10-29 07:05:51","summary":"B2B marketers are so used to talking about their products that they forget about what makes them unique to specific markets. You've got to get your marketing content refined down to nuances to attract prospects who will become buyers. Why? Because,..."}

I received the email shown below. Take a look at it and tell me what's missing... Yes, I tried to shield the vendor. That's not it. Here's what I see: They're offering me a white paper without telling me what I'll get. Do they assume..
Topics: Lead Nurturing

{"title":"Taking Advantage of Leads = Marketing Fail","post_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/08\/taking-advantage-of-leads-fail.html","feed_url":"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/rss.xml","author":"ardath","date":"2009-08-27 07:54:27","summary":"I received the email shown below. Take a look at it and tell me what's missing... Yes, I tried to shield the vendor. That's not it. Here's what I see: They're offering me a white paper without telling me what I'll get. Do they assume.."}