Kogi is the latest phenomenon in LA dining. Chef, at world famous restaurant, decides to forgo glitz and glamour and create a unique fusion of Korean and Mexican food and serves up these delectable concoctions in roving catering vans all...
Topics: Branding, Demand Generation, Marketing, Social Networking

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I wanted to give a shout out to my colleague, Cindy Kim,who works with me at Lumension. Cindy is the consummate PR professional, and one who really understands how to weave core PR principles in with the new social media...

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Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods....
Topics: Branding, Marketing, Social Networking

{"title":"Me 2.0: A Guide to Building a Personal Brand Online & Beyond","post_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/2009\/04\/me-20-a-guide-to-building-a-personal-brand-online-beyond.html","feed_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/rss.xml","author":null,"date":"2009-04-12 19:02:43","summary":"Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods...."}

Recently I have heard several of my professional colleagues across small and large companies, but all over 40, commenting that they didn’t get twitter, thought it was stupid, and didn’t have time for it. I have heard these same musings...
Topics: Branding, Marketing, Social Networking

{"title":"If You\u2019re an Over 40 Marketing Professional You Must Wake up and Understand the Importance of Twitter","post_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/2009\/03\/if-youre-an-over-40-marketing-professional-you-must-wake-up-and-understand-the-importance-of-twitter.html","feed_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/rss.xml","author":null,"date":"2009-03-29 18:05:32","summary":"Recently I have heard several of my professional colleagues across small and large companies, but all over 40, commenting that they didn\u2019t get twitter, thought it was stupid, and didn\u2019t have time for it. I have heard these same musings..."}

First let me start off by saying that I love Arizona. I love the Phoenix metropolitan area and after living in the NY/NJ area I’m thankful everyday I’m here. Where else can you put the top down on your drive...
Topics: Branding, Marketing

{"title":"City Of Phoenix Brand X Campaign Misses Mark","post_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/2009\/03\/city-of-phoenix-brand-x-campaign-misses-mark.html","feed_url":"http:\/\/marketinggimbal.typepad.com\/marketinggimbal\/rss.xml","author":null,"date":"2009-03-22 19:58:06","summary":"First let me start off by saying that I love Arizona. I love the Phoenix metropolitan area and after living in the NY\/NJ area I\u2019m thankful everyday I\u2019m here. Where else can you put the top down on your drive..."}