This week has been very interesting from an online review perspective.  MarketingVox introduced an article about how blogs strongly influence purchasing decisions (based on Jupiter research) and Rubicon Consulting shared a study that suggested 9% of...
Topics: blog reviews, getting reviews, local business reviews, Local Internet Marketing, Long Term Value, SEO, small business marketing tips, Small Business Tips

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A special thank you goes out to all the bloggers that talk about Google Maps and local search.  Recently, there was a great article (actually it’s right here) about Google Maps.  The only thing I wanted to add was the importance of using the...
Topics: google local business center, Local Internet Marketing, Small Business Tips

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Long Term Value (LTV) is the basis for a lot of marketing efforts.  The web hosting industry pays out huge commissions ($80-$150) for a new client that spends $8.95/mo. because of the long term value of a hosting customer.  That’s also why web...
Topics: Local Internet Marketing, local search value, Long Term Value, ltv, small business paid search, Small Business Tips

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Understanding what people are doing on your site is critical (as mentioned in previous posts) but as I’ve used CrazyEgg more and more I’m starting to realize the power in seeing what people do on your site.  Now I don’t mean, what...
Topics: local business heatmap, Local Internet Marketing, local search tips, Small Business Tips, Web Design

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What is the point of your site?  What is your goal in marketing online?  Do you have any tracking on your site?  How many small business owners don’t have answers to these questions?  The answer is always surprising and scary, most of them.The..
Topics: local business, Local Internet Marketing, local search solution, Web Design

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