Amazon’s Kindle reader might just be the future of book reading as we know it. For those unfamiliar with the product: think iPod meets your local newsstand. It’s a convenient, portable reading device with the ability to wirelessly download books,...
Topics: Amazon, Barack Obama, Jeff Bezos, Kindle, Kindle in your City, Most Memorable New Product Launch, Oprah, Schneider Associates, Tim Hryshycyn

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After multiple failed attempts to break into the American market with the Eurovan, Volkswagen has decided to launch into partnership with minivan mogul, Chrysler. The Volkswagen Routan (ROO-tan) made its debut in September with a clever advertising...
Topics: Baby Maker 3000, Brooke Shields, Commercial, Consumer Campaigns, German Engineering, Most Memorable New Product Launch, Routan, Routan Boom, Schneider Associates, Volkswagen, VW

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This political season, Baskin-Robbins (SA client), is polling Americans with Flavor Debate ’08, a limited edition release of two new presidential election flavors. The two flavor candidates up for debate are: Straight Talk Crunch (representing...
Topics: Barack Obama, Consumer Campaigns, Election, Flavor Debate, Flavor Debate '08, John McCain, Launch PR, Schneider Associates, Straight Talk Crunch, Whirl of Change

{"title":"Baskin-Robbins Flavor Debate \u201808","post_url":"http:\/\/launchpr.typepad.com\/schneiderassociates\/2008\/09\/baskin-robbins.html","feed_url":"http:\/\/launchpr.typepad.com\/schneiderassociates\/rss.xml","author":null,"date":"2008-10-01 06:12:04","summary":"This political season, Baskin-Robbins (SA client), is polling Americans with Flavor Debate \u201908, a limited edition release of two new presidential election flavors. The two flavor candidates up for debate are: Straight Talk Crunch (representing..."}

In the race to keep up with Apple, Google made its first move into the smart phone market with the introduction of T-Mobile’s G1 Phone, during a highly publicized press event this morning in New York. The G1 is the...
Topics: Amazon Music Store, Android, G1, Google, Launch PR, Launching New Products, Matt Flight, Most Memorable New Products, Schneider Associates, T-Mobile

{"title":"T-Mobile shows off the G1 with Google's Android platform in hopes to take on the iPhone","post_url":"http:\/\/launchpr.typepad.com\/schneiderassociates\/2008\/09\/t-mobile-shows.html","feed_url":"http:\/\/launchpr.typepad.com\/schneiderassociates\/rss.xml","author":null,"date":"2008-09-26 07:17:59","summary":"In the race to keep up with Apple, Google made its first move into the smart phone market with the introduction of T-Mobile\u2019s G1 Phone, during a highly publicized press event this morning in New York. The G1 is the..."}

The oral healthcare marketplace has grown exponentially in recent years. Whether it’s a whitening "booster" gel or a nightly brightening paste, companies are unleashing new and innovative products faster than ever to differentiate themselves..
Topics: Consumer Products, Crest Weekly Clean, Most Memorable New Products, Proctor & Gamble, Schneider Associates, Teeth Whitening, Tim Hrycyshyn

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