Marketing in a Web 2.0 World

Marketing in a Web 2.0 World

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The Ford case study was one of the best presentations at the conference. I wish there were more companies sharing their success stories (or failures) of how to actually implement these techniques in an integrated campaign. The presentation was led..
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What is your online content strategy?If it involves hiring a copywriter 10-days before the launch of your web page it's time to rethink your (non) strategy. As Kristina Halvorson would say, don't let your content be the forgotten elephant in..
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I attended two workshops at today's Web 2.0 Expo: Designing Social Interfaces: Principles, Best Practices and Patterns for Designing the Social Web and Designing Social Websites . The first presentation was more of an read out on the analysis of...
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Readers of my blog have already heard me talk about the Cisco ASR case study and how we used social media and web 2.0 to build community. I have also presented this many times in person and my most recent appearance for a CIO/IT Executive MeetUp was...

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