MyBlogLog

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now..
Topics: Google, Search Engine Advertising

Coke developed Coke Zero, Pepsi developed Pepsi One.  Dominoes offered $5 pizzas, Pizza Hut offered $5 pizzas.  NetFlix started delivering DVDs to your door, Blockbuster thought they had better get in on that.  Do you see where I am going with this? .
Topics: General, Search Engine Optimization

A recent success we had with using Google Base (Google’s product search) to drive traffic to one of our manufacturing client’s website made me consider how companies that make, market, and sell industrial goods can take advantage of search...
Topics: B2B, Google, Search Engine Advertising, Search Engine Optimization, Social Media Strategies

A couple weeks ago I came across an interesting discussion on the trustworthiness of SEO in LinkedIn Answers. The question posed was fairly simple:What don’t you trust about SEO (search engine optimization)? … and why?SEO is a fundamental...
Topics: Search Engine Optimization

Earlier in the month Google announced a search technology partnership with Yahoo!Essentially this does two things:Gives Yahoo! Access to AdSense for Search:AdSense for Search is a highly customizable search box that can be placed on a website and will...
Topics: General, Google, Search Engine Advertising