PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.PPC ROI CalculatorsThere are three magic letters that will make or break any PPC...
Topics: B2B, Blogging, PPC Toolbox, Search Marketing Digest, SEM Tools

{"title":"PPC Toolbox Series: PPC ROI Calculator","post_url":"http:\/\/www.komarketingassociates.com\/blog\/ppc-toolbox-series-ppc-roi-calculator\/","feed_url":"http:\/\/feeds.feedburner.com\/komarketingassociates","author":null,"date":"2009-03-09 07:05:25","summary":"PPC Toolbox is a series of posts that highlight and explain the PPC tools that we are developing here at KoMarketing Associates to facilitate pay-per-click campaigns.PPC ROI CalculatorsThere are three magic letters that will make or break any PPC..."}

As part of SEMPO’s Boston Working Group, I want to help spread the word about 2 upcoming events (make sure to scroll down to see the Google Universal Search event!):Event 1 - Networking (learn from others & make connections!)Wednesday, March...
Topics: Events, Google

{"title":"Upcoming SEMPO Boston Events - Google Universal Search!","post_url":"http:\/\/www.komarketingassociates.com\/blog\/upcoming-sempo-boston-events-google-universal-search\/","feed_url":"http:\/\/feeds.feedburner.com\/komarketingassociates","author":"akomack","date":"2009-03-06 10:12:52","summary":"As part of SEMPO’s Boston Working Group, I want to help spread the word about 2 upcoming events (make sure to scroll down to see the Google Universal Search event!):Event 1 - Networking (learn from others & make connections!)Wednesday, March..."}

If you read a lot of pay per click blogs you’ve probably read 100 different posts about how to write good / cool / different / exciting Ad Copy.  So instead of giving the same tired tips over and over, I am going to give a few different tips...
Topics: General

{"title":"Ad Copy Tips That You (Hopefully) Haven\u2019t Already Read","post_url":"http:\/\/www.komarketingassociates.com\/blog\/quick-ad-copy-tips\/","feed_url":"http:\/\/feeds.feedburner.com\/komarketingassociates","author":null,"date":"2009-03-01 19:08:50","summary":"If you read a lot of pay per click blogs you’ve probably read 100 different posts about how to write good \/ cool \/ different \/ exciting Ad Copy.\u00a0 So instead of giving the same tired tips over and over, I am going to give a few different tips..."}

It’s not uncommon to have a competitor who challenges a search engine optimization strategy with horrible design, poor site usability or questionable, short-term SEO tactics (or a combination of all three). A good SEO strategy should always have...
Topics: Google, Search Engine Optimization

{"title":"User Experience Directly (& Indirectly) Matters for SEO","post_url":"http:\/\/www.komarketingassociates.com\/blog\/user-experience-and-seo\/","feed_url":"http:\/\/feeds.feedburner.com\/komarketingassociates","author":null,"date":"2009-02-09 09:27:25","summary":"It’s not uncommon to have a competitor who challenges a search engine optimization strategy with horrible design, poor site usability or questionable, short-term SEO tactics (or a combination of all three). A good SEO strategy should always have..."}

In this day and age, if you haven’t heard of facebook you are pretty out of the loop. Even the rock you’re living under has a facebook page now! But if you haven’t thought about using facebook to promote your business, or you have but don’t know..
Topics: General

{"title":"Why You Should Be a Fan of Facebook Fan Pages","post_url":"http:\/\/www.komarketingassociates.com\/blog\/why-you-should-be-a-fan-of-facebook-fan-pages\/","feed_url":"http:\/\/feeds.feedburner.com\/komarketingassociates","author":null,"date":"2009-02-05 12:54:16","summary":"In this day and age, if you haven\u2019t heard of facebook you are pretty out of the loop. Even the rock you\u2019re living under has a facebook page now! But if you haven\u2019t thought about using facebook to promote your business, or you have but don\u2019t know.."}