So, what the hell have you been doing all year?I’ve been:Writing millions of words of copyGetting out and meeting peopleMigrating to London (slowly)Working with other copywritersEmploying another copywriterMeeting loads of new writers (and...
Topics: general

{"title":"2009 at Kendall Copywriting","post_url":"http:\/\/kendallcopywriting.co.uk\/2009\/12\/17\/2009-at-kendall-copywriting\/","feed_url":"http:\/\/feeds.feedburner.com\/kendallcopywriting","author":"kendallcopywriting","date":"2009-12-17 07:25:36","summary":"So, what the hell have you been doing all year?I’ve been:Writing millions of words of copyGetting out and meeting peopleMigrating to London (slowly)Working with other copywritersEmploying another copywriterMeeting loads of new writers (and..."}

Being a freelance copywriter isn’t just about writing. Words are the tool that copywriters use to achieve results, but every smart copywriter understands that their real function is to quickly and accurately deliver a business proposition.Before...
Topics: copywriting, freelancing

{"title":"14 questions copywriters must ask their clients","post_url":"http:\/\/kendallcopywriting.co.uk\/2009\/12\/04\/14-questions-copywriters-must-ask-clients\/","feed_url":"http:\/\/feeds.feedburner.com\/kendallcopywriting","author":"kendallcopywriting","date":"2009-12-04 01:05:19","summary":"Being a freelance copywriter isn’t just about writing. Words are the tool that copywriters use to achieve results, but every smart copywriter understands that their real function is to quickly and accurately deliver a business proposition.Before..."}

WriteClub, the casual networking meet-up for writers, is visiting London!We’re continuing our mission of bringing writers together to chat, mingle and inspire each other.The first WriteClub London meet-up is Tuesday 1 December.Location: Yorkshire...
Topics: Uncategorized

{"title":"WriteClub in London","post_url":"http:\/\/kendallcopywriting.co.uk\/2009\/11\/23\/writeclub-in-london\/","feed_url":"http:\/\/feeds.feedburner.com\/kendallcopywriting","author":"kendallcopywriting","date":"2009-11-23 01:34:53","summary":"WriteClub, the casual networking meet-up for writers, is visiting London!We’re continuing our mission of bringing writers together to chat, mingle and inspire each other.The first WriteClub London meet-up is Tuesday 1 December.Location: Yorkshire..."}

Have you ever wondered whether it’s okay (or appropriate) to pepper your web copy with humour? How do you decide when it’s a good time to be funny?Humour can please your audience, but it can easily offend, confuse and disappoint.I’ve...
Topics: copywriting, websites

{"title":"Being Funny in Web Copy: A Guide to When and How","post_url":"http:\/\/kendallcopywriting.co.uk\/2009\/11\/19\/humour-funny-web-copy-guide\/","feed_url":"http:\/\/feeds.feedburner.com\/kendallcopywriting","author":"kendallcopywriting","date":"2009-11-19 06:31:01","summary":"Have you ever wondered whether it’s okay (or appropriate) to pepper your web copy with humour? How do you decide when it’s a good time to be funny?Humour can please your audience, but it can easily offend, confuse and disappoint.I’ve..."}

I wrote a blog post recently for Freelance Advisor, which was all about motivation, and what I do when fear or inertia slows me down.One of things I wrote about was the tendency for momentum to build as soon as you take action, how the first push is the..
Topics: freelancing, ideas

{"title":"Commit yourself: make changes and build momentum","post_url":"http:\/\/kendallcopywriting.co.uk\/2009\/11\/09\/commit-yourself-make-changes-and-build-momentum\/","feed_url":"http:\/\/feeds.feedburner.com\/kendallcopywriting","author":"kendallcopywriting","date":"2009-11-09 01:09:35","summary":"I wrote a blog post recently for Freelance Advisor, which was all about motivation, and what I do when fear or inertia slows me down.One of things I wrote about was the tendency for momentum to build as soon as you take action, how the first push is the.."}